Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service”
Quotient Technology Inc. announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including insights, analytics & ROI, and brand safety.
“Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy…and they want to settle on a single long-term partner.”
“Ahalogy is the best fit for CPG and retail brands and shopper marketers eager for full service,” Forrester stated. “Marketers at brands like Kellogg’s and P&G love Ahalogy’s full-service approach to cultivating breakthrough influencer content for use in high-performing paid social campaigns.”
The report also stated that Ahalogy’s tool for exploring influencer content, called Muse, delights customers who use it to stay in front of trends and optimize their own influencer strategies.
“We are thrilled that Forrester named us a leader in its New Waveevaluation,” said Bob Gilbreath, Quotient’s VP of Social Platforms and GM of Ahalogy. “We believe that this recognition is a testament to the hard work that our team has done to provide a leading influencer solution on the market. Now that we are part of Quotient, we’ve already expanded our footprint and capabilities—particularly with shopper data.”
Influencer marketing is a quickly evolving category. According to the report, “Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy…and they want to settle on a single long-term partner.”
Finding an influencer partner of record is especially important as CPGs and retailers are concerned about accurate measurement, brand safety and the possibility that their influencer endorses rival brands.
Ahalogy has built in a number of brand safety measures into its platform, some of which are covered in Forrester’s findings. “Ahalogy provides many valuable factors by which to explore influencers and their audiences; an influencer’s proximity to retailers is a particularly valuable feature for shopper marketers,” the report states.
“Many of our clients have become our partners because brand safety is a vital part of our campaigns and our process,” said Gilbreath. “We know how important protecting a brand and its reputation is for our clients, which is why we’re continually innovating in this area.”
Recommended Read: ListenFirst Launches Competitive Twitter Video Analytics