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Forrester Research

AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Selligent Appoints Karthik Kripapuri as CEO to Lead Next Phase of Growth

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, named Karthik Kripapuri Chief Executive Officer (CEO) of the company. Kripapuri will focus on scaling the business and operationalizing the company’s strategy. He succeeds John Hernandez, who led the development of Selligent’s strategy during his tenure, and who will advise Karthik and the Board to ensure a seamless transition. “Karthik is a proven leader who brings deep experience in corporate strategy and business…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

Vitech Appoints Todd Eyler as VP of Strategic Marketing and Industry Relations

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech's strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership. Todd comes to Vitech having held leadership positions at software companies, industry analysts and systems integrators. His work at…

Cheetah Digital Appoints Three New Executives to Japan Leadership Team

Former Salesforce and Github leaders to drive growth, revenue and client success in Japanese market  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of three executives to the company’s Japan office, including Takahiro Koke as Country Manager, Takaaki Shirai as Vice President and Chief Operating Officer, and Mikoto Kato as Chief Marketing Officer. The experienced leaders will lead efforts to introduce the Cheetah Digital Customer Engagement Suite to…

3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency. CMOs have been building in-house creative teams for the last 10 years. For example, Forrester Research found that the number of in-house agencies has grown 22% in the last decade. More than half of advertisers (64%) have shifted their creative…

OpenText Named a Leader in DAM for Customer Experience

Independent Research Firm Recognizes OpenText Media Management for Strength of Core Library Services and Video Capabilities OpenText, a global leader in Enterprise Information Management (EIM), announced Forrester Research, Inc. has named OpenText a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019, stating "OpenText leads with best-in-class library services and video capabilities." Forrester gave OpenText Media Management the maximum possible scores in the criteria of library…

Nuxeo Recognized as a “Strong Performer” in Digital Asset Management by Independent Research Firm

Independent Research Firm Recognizes Nuxeo for Strength in Search, Scalability, Metadata & Taxonomy Nuxeo, a next-generation Content Services Platform, announced the company has been recognized as a "Strong Performer" in The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019, a 28-point criterion evaluation of top Digital Asset Management (DAM) for customer experience providers by Forrester Research Inc., a leading global research and advisory firm. Forrester evaluated the state of the DAM…

Real-Time Customer Experience Is Happening, with or Without You

Today’s customers expect nearly everything at the speed of now, and that includes how their brands interact with them. To keep pace with this increasingly sophisticated customer for whom time is always of the essence, brands must endeavor to deliver a customer experience (CX) in real-time or as close to real-time as possible. If you aren’t anywhere close to real-time in your CX or perhaps you’re not completely convinced it’s necessary in your industry, let me offer at least one reason that transcends any business sector -…

Citrix a Leader in Unified Endpoint Management Solutions

Citrix Systems, Inc.  announced that it has been ranked as a leader in Unified Endpoint Management solutions by independent research firm Forrester Research, Inc. in a report titled “The Forrester Wave™: Unified Endpoint Management, Q4 2019, The 13 Providers that Matter Most and How They Stack Up.” (The Forrester Wave™: Unified Endpoint Management, Q4 2019, Forrester Research, Inc., November 2019). “To keep employees happy and performing at their best, companies need to provide simple, contextual access to the applications…

Braze’s Second Annual Brand Humanity Index Underscores Necessity for Marketers to Master Human Connection

Newest Independent Study Commissioned by Customer Engagement Platform Details Why Human Communication Is a "Must-Have Capability" for Brands  Braze, the leading global customer engagement platform, debuted findings from the second annual Brand Humanity Index, a commissioned study conducted by Forrester Consulting on behalf of Braze. At the fifth annual Braze LTR (Long-Term Relationships) Conference, special guest Dipanjan Chatterjee, VP and Principal Analyst at Forrester Research, will unveil research, a follow-up to…

Illumio Recognized as a Leader in Zero Trust eXtended (ZTX) Ecosystem Providers Report

Cybersecurity Platform Receives Highest Score in the Current Offering Category  Illumio, the leader in segmentation for workload security, announced that it has been named a Leader by Forrester Research in The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Platform Providers, Q4 2019 report. The report evaluated 14 vendors based on 16 criteria grouped into three categories: current offering, strategy, and market presence. "The focus that the team at Illumio has adopted to clarify how the vendor enables Zero Trust…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Taking the Sales Approach to Marketing – Part 2

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. In part one, we broke down how taking a Sales approach to Marketing helps you focus on the right accounts, avoid single-threaded leads, and create a great customer experience. Now, let’s dive into how it can empower you to connect with…

Cognizant Named an AI Consultancy Leader by Independent Research Firm

Cognizant is recognized as an Artificial Intelligence (AI) services leader in the newest report on the space by Forrester Research, a leading global research and advisory firm.  The Forrester Wave: AI Consultancies, Q3 2019 report reviews the capabilities of 13 service providers on 23 criteria, including their current offering, strategy and market presence. Cognizant received the highest rating possible in the technology, deployment, and innovation roadmap criteria.  The report also noted that: Cognizant's…

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

Nuxeo Recognized as a “Strong Performer” in ECM Content Platforms by Independent Research Firm

Analyst Firm Cites Nuxeo for Scalability & Open Source Approach to Content Management Nuxeo, a leading cloud-native Content Services Platform (CSP) provider, announced the company has been recognized as a “Strong Performer” in The Forrester Wave™: ECM Content Platforms, Q3 2019, an evaluation of top enterprise content management (ECM) platform vendors by Forrester Research Inc., a leading global research and advisory firm. The Forrester Wave™: ECM Content Platforms, Q3 2019 report assesses the state of the ECM…