Forrester Research

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

WSO2 was one of “13 providers that matter most” in the new report evaluating CIAM providers on 32 criteria WSO2, the leader in digital transformation technology, announced that it has been named by Forrester Research, Inc. as a Strong Performer in The Forrester Wave™: Customer Identity and Access Management, Q4 2020 report published on the 8th October 2020. The report’s findings were based on a 32-criteria evaluation of the 13 software vendors that Forrester identified as the most significant customer identity and access…

Highspot, the sales enablement platform that makes every customer conversation count, announced it has been named a Leader in the Forrester Research, Inc. September 2020 report, "The Forrester Wave™: Sales Content Solutions, Q3 2020." This assessment comes after G2 recently ranked Highspot the number one sales enablement platform and more than 45 companies switched to Highspot from competitors over the last 12 months. "We're grateful for the recognition from respected organizations that help buyers understand the…

Newly Patented PK RPA Platform Provides Automated Resilience, and Enhanced Tracing, Compliance and Governance Capabilities PK has announced a new patent and expanded functionalities for its unified intelligent operations platform for Bots – BotScope. These enhancements make it easier than ever to operationalize bots across the enterprise and bring insights and remediation for frictionless process automation. While enterprise adoption of RPA has increased exponentially over the last year, few tools have emerged to help…

Talkdesk makes waves with Talkdesk CX Cloud earning highest possible scores in 12 criteria Talkdesk is a Leader in CCaaS Providers, Q3 2020 evaluation 10 CCaaS providers were evaluated on current offering, strategy and market presence. Talkdesk earns highest possible score in 12 criteria Talkdesk, Inc., the cloud contact center for innovative enterprises, announced it is a Leader in The Forrester Wave™: Contact-Center-as-a-Service (CCaaS) Providers, Q3 2020, published by Forrester Research. The Forrester Wave…

Expanded SPM mission underscores urgency for enterprises to accelerate economic recovery and sustain growth using automation, real-time data and advanced AI Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, unveiled its new mission for the future of the SPM industry, emphasizing the urgency for enterprises to make faster, smarter decisions based on data, and laying the foundation for a series of new solutions designed to support that vision. In today’s turbulent market, growth is not…

The XM Institute provides members with access to original research and thought leadership insights, an active online and in-person community of XM professionals, and curriculum to help professionals propel their experience management programs Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced the Qualtrics XM Institute, the only community and resource destination for XM professionals, practitioners, and leaders. Led by Bruce Temkin, founder of the Temkin Group,…

WPP has been named a Leader among Adobe Implementation Service Providers by Forrester Research, Inc., out of a field of the 12 most significant service providers invited to participate in the study. The report identifies that “Design and consulting capabilities, combined with expertise on Adobe’s growing product suite, differentiate the Leaders from the pack.” The report, The Forrester Wave™: Adobe Implementation Services, Q2 2020, assessed providers against 24 criteria spanning three categories: Current Offering, Strategy,…

NICE Customer Engagement Analytics receives the highest rating possible in 18 criteria and is recognized for its ability to transform customer and agent journeys NICE announced that it has been acknowledged as a Leader by Forrester Research in "The Forrester Wave™: Journey Orchestration Platforms, Q2 2020" report. Uniquely, among the vendors evaluated NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to…

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

According to the Analyst Firm, Denodo’s Data Virtualization Platform has Evolved into a Data Fabric Denodo, the leader in data virtualization, today announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Denodo as a Leader in “The Forrester Wave: Enterprise Data Fabric, Q2 2020”. According to the report, “Customers like Denodo’s data virtualization product and the ability to quickly transition to data fabric in order to support enterprise-focused data fabric…

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, named Karthik Kripapuri Chief Executive Officer (CEO) of the company. Kripapuri will focus on scaling the business and operationalizing the company’s strategy. He succeeds John Hernandez, who led the development of Selligent’s strategy during his tenure, and who will advise Karthik and the Board to ensure a seamless transition. “Karthik is a proven leader who brings deep experience in corporate strategy and business…

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech's strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership. Todd comes to Vitech having held leadership positions at software companies, industry analysts and systems integrators. His work at…

Former Salesforce and Github leaders to drive growth, revenue and client success in Japanese market  Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of three executives to the company’s Japan office, including Takahiro Koke as Country Manager, Takaaki Shirai as Vice President and Chief Operating Officer, and Mikoto Kato as Chief Marketing Officer. The experienced leaders will lead efforts to introduce the Cheetah Digital Customer Engagement Suite to…

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency. CMOs have been building in-house creative teams for the last 10 years. For example, Forrester Research found that the number of in-house agencies has grown 22% in the last decade. More than half of advertisers (64%) have shifted their creative…