Zift Solutions Receives $16.5 Million Growth Funding To Expand Market Leadership

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a $16.5 million growth funding investment from AshGrove Capital. The investment will support ZiftONE’s continued growth, cementing the company’s ongoing strategy to lead the PRM and TCMA industries.

Through its ZiftONE software, Zift Solutions provides a comprehensive, modern platform that aligns channel marketing, channel sales, and channel operations. Based on nearly two decades of experience, ZiftONE’s all-in-one PRM and TCMA capabilities enable the management of marketing and lead generation all the way through to sales, giving customers a consistent view of their entire funnel and the tools to drive channel revenue and success. With ZiftONE’s easy-to-use onboarding and partner enablement, partner management becomes simplified beyond the funnel.

ZiftONE’s customers consist of national and international brands with renowned channel programs, including Cisco, Oracle, and Samsung. Its customers are served from three offices: Oxford, UK; Jersey City, New Jersey; Cary, North Carolina.

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The investment was led by Phil Fretwell, Luke O’Shea, and Samuli Kytö at AshGrove Capital. AshGrove Capital is an independent London-based specialist credit firm that invests in some of the most exciting growth companies in the software and services sectors. The funding will be managed by Zift Solutions’ highly experienced executive leadership team, including Chief Executive Officer Gordon Rapkin, Chief Financial Officer/Chief Operating Officer Andy Drummond, Chief Technology Officer Lionel Farr, and Chief Revenue Officer Heather Tenuto.

“Both Zift Solutions and the ZiftONE product have seen tremendous growth over the last three years,” says Gordon Rapkin, CEO. “We are thrilled to continue that market expansion with this investment from AshGrove Capital as we pursue our mission of offering the platform, people, and processes that have set Zift apart as the industry leader.”

“As the Partner Relationship Management and Through-Channel Marketing Automation industries continue to see demand from channel programs, we are glad to continuously innovate and exceed market needs,” says Andy Drummond, CFO/COO. “Receiving this investment shows that our hard work is paying off and is being noticed by outside firms.”

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“Finding an effective and future-focused platform that can capture partner mindshare is an evergreen focus for channel programs. With the innovative ZiftONE platform, these channel programs can meet the needs of their partners while simultaneously expanding headcount, delivering on key metrics, and replicating success. We look forward to supporting Zift Solutions and watching the software continue to improve sales efficiency for their customers,” commented Phil Fretwell, Co-Founder and Partner at AshGrove Capital.

In 2022, Zift Solutions was announced as a silver Globee® winner in the annual Sales, Marketing, Customer Success, and Operations Awards as well as a People’s Choice Stevie® Award winner for Favorite New Products. Zift is consistently recognized as a leader in the Partner Management Software and Through-Channel Marketing Software categories on review platform G2’s quarterly reports.

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry, Zift was named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2.

AshGrove Capital is an independently owned London-based specialty lending fund with a sector-led approach focusing on software and services underpinned by the teams’ deep sectoral experience.

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