Browsing Tag

Channel Marketing

Four Vonage Team Members Receive CRN Women of the Channel Award

Vonage, a global business cloud communications leader, announced that CRN, a brand of The Channel Company, has named four Vonage emerging leaders to its prestigious 2020 Women of the Channel list. The annual list acknowledges select channel leaders representing technology suppliers, distributors, solutions providers and other IT organizations. These four Vonage channel team members each have been recognized for their contributions to channel advocacy, growth, thought leadership, and dedication to the IT channel:…

Network from Home with ACW Communities Free Virtual Meet-ups

Alliance of Channel Women Partners with 8x8 Video Meetings to Close Social Distance Alliance of Channel Women (ACW), a not-for-profit organization dedicated to accelerating the growth of female channel leaders in technology, today announced it has launched ACW Communities to enable ACW members to network from home. The free virtual meet-up service is made possible through a partnership with longtime ACW sponsor 8x8 Inc. (NYSE:EGHT), a leading integrated cloud communications platform, which is hosting ACW Communities using …

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

What Is Channel Marketing?

Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime value. It’s finding partners to distribute your products around different markets and grow your customer base. If you sell software, a relevant channel could be a laptop retailer. For a jewelry seller selling their products on a TV or YouTube shopping channel in addition to their website, will allow them to reach more potential…

Broadvoice Strengthens Channel Marketing & Sales Teams

Additions Boost Support for UCaaS Provider's Indirect Sales Partners Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, is boosting its commitment to the channel with the addition of three new regional channel managers, a channel marketing manager and the addition of a partner sales support manager role. Tianna Sheppard, a 20-year telecom sales professional, joins the Broadvoice as Channel Manager – Southeast. Andrew Hernandez, a six-year…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Ivanti Announces New Sales and Channel Leadership

Cyrus Hatfield Elevated to Senior Vice President, Global Sales; Gary Abad Joins as Vice President Global Channels and System Integrators Ivanti, the company that unifies IT to better manage and secure the digital workplace, announced it is further enhancing its customer-first, go-to-market strategy with the promotion of Cyrus Hatfield to the role of senior vice president, global sales. In addition, Gary Abad joins the company as vice president of global channels and system integrators. "Our mission to build a culture…

Sonim Technologies Appoints Experienced Rugged Mobility Sales and Marketing Leadership

Sonim Technologies, Inc., a leading US provider of ultra-rugged mobility solutions optimized for the challenging public safety environment and designed specifically for task workers physically engaged in their work environments, announced the addition of Randy Denny as executive vice president of sales, and John Graff as chief marketing officer. Denny and Graff are accomplished business leaders who bring proven track records in public safety, North American carrier customers, non-carrier channels, B2B technology, and rugged…

Ansira Ranked As Top 20 Channel Marketing Software Vendor by Research In Action GmbH

Ansira Recognized for Strength in Channel Marketing and Enablement, and Partner Relationship Management SaaS and Software  Ansira Partners, Inc. ("Ansira") announced that Research In Action GmbH has recognized Ansira in two reports: Channel Marketing and Enablement SaaS And Software: The Top Global Vendors 2020, and Partner Relationship Management (PRM) SaaS And Software: The Top Global Vendors 2020, as part of its Vendor Selection Matrix™. The accolades from Research In Action GmbH, a German information and…

Rackspace Appoints Mark Bunting as CMO

Under Joe Eazor’s Leadership, Rackspace Is Poised to Continue Its Transformation as One of the Industry’s Broadest Providers of IT Services Rackspace announced Mark Bunting as their new Chief Marketing Officer (CMO). Bunting joins the executive leadership team, led and built out by CEO Joe Eazor over the past year. Under Joe Eazor’s leadership, Rackspace is poised to continue its transformation as one of the industry’s broadest providers of IT and professional services across applications, data, security, and…

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel Sales Enablement on a Single Platform

Mindmatrix, a leading native Channel Enablement Software Provider in the industry, is offering all the 3 core elements of Channel Enablement on a single platform. These elements are -- - Partner Relationship Management (PRM) - Channel Marketing Automation - Channel Sales Enablement Most other vendors either enable one or two of the three core elements; or have partnered with others to offer all the three elements. For Partner Relationship Management (PRM), Mindmatrix offers partner portals and tools for partner…