Browsing Tag

TCMA

Gorilla Corporation Acquired European Marketing Technology Company

Gorilla Corporation Acquired European Marketing Technology Company Gorilla Corporation, a leader in global partner marketing technologies and services, announced they have acquired MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation MarketingXpress became of interest to Gorilla, due to its specifically developed through channel…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

SproutLoud Unveils New Website for SaaS Distributed Marketing Platform

SproutLoud, a leading Through-Channel Marketing Automation platform, launched its newly redesigned website. The new SproutLoud.com more closely aligns the company's online messaging with its own mission: Simplify Channel Marketing to help Brands increase sales in local markets. "What we do — Through-Channel Marketing Automation (TCMA) — has a very complex ecosystem of parts. With our new website, we not only make it easier for Brands to understand what we do, but we also show them how SproutLoud understands the…

Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of…