Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

Ansira Acquires SaaS-based Platform Brand Protection Agency

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office

Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of Operations. BPA’s management team will remain in place and will work with Ansira’s leadership to continue growing the business and ensure a successful integration.

Ansira, which is majority owned by Advent International, is one of the largest independently owned CRM and direct marketing agencies in the United States. With over 850 team members across 14 office locations, Ansira was built to align brands, consumers and channel partners in today’s complex, rapidly changing business environment – ensuring that all three win in the marketplace. Through its unique approach to one-to-one customer engagement, national-to-local expertise and retail partner empowerment, Ansira establishes and strengthens profitable customer relationships for its clients. Ansira offers integrated and stand-alone marketing solutions that are focused on optimizing CRM programs and customer acquisition platforms and strategies. Its work includes data analytics, campaign management, strategic planning, digital, web development, integrated media/search, creative, through-channel-marketing automation (TCMA), and experiential marketing.

Also Read: Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

“The acquisition of BPA is a very exciting one for Ansira, as it enhances our TCMA capabilities and allows us to bolster our digital and compliance monitoring offering – thus providing even more value to our clients at a local level,” said Vandermyde. “I look forward to working closely with Jeff [Borden, CEO], Landen [Campbell, CTO], and the rest of the BPA team as we begin the integration process.”

Jeff Borden, CEO of BPA said, “I’m very happy that BPA is joining Ansira to leverage our technology and automation. This will also allow BPA’s current clients to access Ansira’s full suite of trade-promotion offerings to enhance their co-op and compliance programs. We are excited to join such a growing, data-focused company.” BPA’s platform has 200+ brands, 39,000+ resellers and 200,000+ products on it today.

“Our TCMA team is central to Ansira’s local marketing programs, and enhancing our automated monitoring capabilities with deeper insights fills a tremendous need for our clients,” said Daina Middleton, Ansira’s CEO. “Our companies are extremely complementary, and we look forward to having BPA as part of Ansira.”

Recommended Read: Ansira Names Cindy McEntire as Chief People and Culture Officer; Promotes Adam Vandermyde to EVP of Operations

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