Bambuser announced that its wholly-owned subsidiary Relatable – a Bambuser company (“Relatable”) has entered into multiple new agreements for the provision of creative influencer marketing services. The agreements, signed with an American multinational computer software company and a European pharmaceutical company specializing in dermatological treatments and skin care products, have a total contract value exceeding $2.2 million (approx SEK 19 million).
Under terms of the agreement with the computer software company, Relatable will provide creative services to the company in several regions across the U.S. and Europe. The total contract value exceeds $1.7 million. The deal with the pharmaceutical skincare company covers services in Europe and carries a value of $500 thousand.
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Said Kalle Mobeck, CEO of Relatable, “These new agreements are a testament to the trust that we’ve built with some of the world’s largest brands. We’ve got some truly groundbreaking ideas, and now, as part of Bambuser, we are bigger, stronger and in the best position to service large, global accounts.”
The acquisition of Relatable, first announced on May 17, 2021 and completed by May 31, 2021, strategically brings together core competencies and proprietary technologies for Live Video Shopping and influencer marketing. As a result, brands and retailers can better leverage livestream shopping at scale and drive business results.
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This is information that Bambuser AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was sent for publication, through the agency of the contact persons set out below, on 12 July 2021.