Marketing Industry Veteran Joins Leading Newport Beach, Calif. Firm as Director of Digital Communications
Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 years of experience leading strategic, traditional, digital and social media initiatives. Well-known throughout the industry for delivering a superior brand experience, Alliaume will advance Beyond Fifteen’s service offerings in the areas of influencer marketing and organic and paid social media.
“We could not be more excited to bring Kristel on board,” said Beyond Fifteen Communications co-founder, Leslie Licano. “After years of managing all aspects of integrated marketing strategy, including influencer marketing, she has both the right attitude and aptitude to maximize visibility and impact through the power of online campaigns, promotions and SEO.”
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With extensive experience working with content creators including YouTube vloggers, reality TV celebrities and professional athletes, Alliaume is already working with Beyond Fifteen clients to ensure even higher returns on both influencer marketing and social advertising investments.
“I am thrilled to join Beyond Fifteen and help its growing roster of clients extend their reach and impact,” said Alliaume. “I look forward to providing results-driven, marketing strategies that deliver substantial outcomes.”
Originally from Paris, Alliaume started her career in traditional marketing, helping some of the world’s top cancer centers such as Johns Hopkins, Princess Margaret Cancer Centre, the Jewish General Hospital, Penn Medicine, and the QIMR Berghofer Medical Research Institute raise millions of dollars for cancer research and treatment. From direct mail to point-of-sale displays, integrating both B2B and B2C approaches, her work naturally progressed into the digital space – moving into email marketing campaigns, website development, landing pages and sales funnel design, programmatic A/B testing, display advertising and retargeting efforts.
At Beyond Fifteen, Alliaume will continue her in-depth, hands-on approach to social and influencer marketing campaigns, and develop strategies that drive revenue and engagement.
“With Kristel on the team, we remain dedicated to helping brands identify what’s unique and exclusive to their businesses, and ensuring their online content is used in the strongest way possible,” says Beyond Fifteen co-founder, Lauren Ellermeyer. “Kristel brings the exact kind of expertise we need to elevate our clients’ profiles as they move into the next stages of their growth.”