Influencer marketing platform CreatorIQ today announced a new funding round by existing investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures. Silver Lake Waterman also joined the round as a new investor. The new investment brings the company’s total capital raised to over $80 million.

Marketing Technology News: Fuze Announces New Patent for Softphone Control Integration

“From high-growth brands to Fortune 500 companies, our customers rely on creator partnerships to grow their businesses — from building brand loyalty to co-launching new e-commerce solutions together. This new funding will allow CreatorIQ to invest in our data, commerce, and measurement technologies to better solve customer outcomes.”

“We’ve witnessed accelerating growth of the creator economy over the past eighteen months fueled by the convergence of creators, commerce, and community,” said Igor Vaks, Founder & CEO at CreatorIQ. “From high-growth brands to Fortune 500 companies, our customers rely on creator partnerships to grow their businesses — from building brand loyalty to co-launching new e-commerce solutions together. This new funding will allow CreatorIQ to invest in our data, commerce, and measurement technologies to better solve customer outcomes.”

Marketing Technology News: Primis Announces First Video Discovery SDK For Apps

CreatorIQ – the trusted platform used by global brands like AB InBev, Disney, Sephora and Unilever – will use the funding to further accelerate the leadership position of its Creator Intelligence Cloud, with a focus on e-commerce and measurement. The software solution takes a modern and scalable approach to influencer marketing, leveraging data science and intellectual property to allow global teams to collaborate on a single system of record and streamline every aspect of their workflow.

“Influencer marketing is a key area of opportunity and differentiation that brands and agencies are eager to address with next generation analytics and automation. CreatorIQ’s strength in data analysis and management is driving its leadership position and we are excited to partner with them to help drive their continued growth and market adoption,” said Shawn O’Neill, Managing Director and Group Head, Silver Lake Waterman.

Forrester recently named CreatorIQ as a Leader and gave the company perfect scores across all four Data & Measurement criteria including Data Science Capabilities, Influencer Data Access, Influencer Data Management, and Measurement & Reporting. CreatorIQ was also named to the Inc. 5000 Fastest Growing Companies list, and is considered one of the “Best Places to Work in LA & NY” by Built In.

Marketing Technology News: MarTech Interview with John Byrne, Head of Product at 7th Minute