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influencer marketing platform

Pixlee And TurnTo Launch First-Ever ‘Customer-Powered Commerce’ Partnership

'Customer-Powered Commerce' transforms how brands create content and build community through relevant, relatable, and diverse customer storytelling. Pixlee Inc, the leading user-generated content and influencer marketing platform, announced jointly with TurnTo, the top platform for customer-generated product content, a partnership to deliver Customer-Powered Commerce. PIXLEE AND TURNTO LAUNCH FIRST-EVER ‘CUSTOMER-POWERED COMMERCE’ PARTNERSHIP Now more than ever, brands struggle with…

Guidefitter Hires Ian Jackson as Vice President of Marketing

Guidefitter, the industry network for professional outdoor guides and outfitters and leading influencer marketing platform for hunting, fishing and related outdoor brands, today announced that Ian Jackson has joined the company as Vice President of Marketing. Jackson comes to Guidefitter from PopSockets, where he most recently led ecommerce and digital marketing taking them to a record sales year in 2019 and transitioning the company from a viral product into an established name positioned to redefine the mobile…

Influencer Marketing Platform, Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket

Grapevine Village Is Monetizing the Trust Economy by Building a Network of Nano-Influencers to Engage in Revenue-Sharing Partnerships to Bring Entrepreneurial Brands Direct-To-Consumer Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village , a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere. To scale acquisition, Grapevine Village…

Influencer Platform Vamp Makes Waves in Indonesia

Three Months After Its Arrival Major Brand Partnerships Have Created Big Results Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Influencers created Instagram posts and Stories, sharing their authentic experiences with the phone, highlighting its key features. The average engagement rate was over 28%, well above the…

Influencer Marketing Platform #Paid Brings on VP of Platform Sales to Accelerate New Platform Offering

Influencer marketing platform #paid, has hired Charlie Locke as its VP of Platform Sales. Locke will take #paid’s existing industry-leading platform and make it accessible for every marketing team and agency around the world to run world-class influencer marketing programs. #paid—whose platform leverages AI to match marketers and content creators for scaled, authentic influencer marketing programs and incredible content creation—will now begin to focus on bringing its influencer platform to brands and agencies so they may…

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…