Influenster App Launches Short-Form Video Reviews Feature
Influenster now allows its users to record a video when they tap on “add media” on any product page in the app
Influenster, a leading product discovery and reviews platform, announced the addition of a video reviews feature that allows users to upload short-form product reviews on the app. With this update, users can add depth, context, and storytelling in addition to their text-based reviews and photo uploads.
Videos Under-60 seconds Add More Value to Product Reviews
Users can now record a video when they tap on “add media” on any product page in the Influenster app. They are led to a screen that gives them helpful tips on taking a good video review such as having the product nearby to reference during the review and using good lighting. Next, they are led to a recording screen to capture the video under-60 seconds with either the front-facing or rear-facing camera on a phone or tablet. They are then prompted to add a caption including the appropriate hashtags so that other users can search for related videos, using the same hashtag.
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Once they have uploaded the video product review, that clip will go live on that product page on the app as well as Influenster.com.
Brands now have access to video reviews to help potential customers better understand how the brand’s products function and promote sales.
Video Feature from Influenster Brings Value to Both Consumers and Brands
According to comScore, brand engagement rises by 28% when consumers are exposed to both user-generated product video and professional content. Video product reviews on Influenster bring value to both consumers and brands ascontent creators get a new medium to express their opinions and brands gain a new channel to incorporate organic user behavior for sales conversions.
Emre Yenilmis, Chief Product Officer at Influenster, said, “The future of video storytelling is in the hands of consumers. Here at Influenster, we’ve listened to our members and brands and have updated our app to make the creation of video product reviews seamless and easy for users. In a matter of a minute, users are able to show and tell their product experience.”
Influenster’s Product Discovery and Reviews Platform Helps Customers Make Informed Decisions
Currently, Influenster offers a product discovery platform and reviews platform that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. It helps the members compare products and guide them on how products can be integrated into their lives.
The Influenster community of four million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster’s reviews platform, over 17 million reviews have been created for more than two million products, with an additional one million reviews generated each month.