Lithium Technologies, LLC and Spredfast, Inc. announced the closing of their merger transaction. Individually, each is the category creator and leader in social customer care and social media marketing. The combination of Lithium and Spredfast’s expertise and technology creates an unparalleled ability to connect with the customer wherever they are. With more than 2,000 brands spanning 100 countries, Lithium and Spredfast manage over one billion customer connections a day across social media, messaging, and owned digital channels.

“This is the start of a new era for our industry,” said Pete Hess, who will serve as CEO of the combined company. “Our shared North Star has always been, and will continue to be, our customers’ success, and we are overwhelmed by the positive response we’ve had to this news, from our customers and from the market. They share our view that combining Spredfast and Lithium will enable their businesses to transform how they engage and build lifelong relationships with their consumers.”

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Companies are seeking a simple solution to solve a universal challenge: delivering amazing customer engagement across diverse channels. The combined company will offer the industry’s most comprehensive suite of solutions in one platform, providing integrated workflows and actionable insights from every conversation that enables them to deepen their customer bonds and grow their business.

“This is very exciting news for companies like ours that put our customers at the heart of our business,” said Unji Udeshi, Director of Global Brand Marketing at HomeAway, a world leader in the vacation rental industry. “Lithium and Spredfast have been a part of our customer engagement strategy for years as separate entities, helping us build customer love and grow our business through our social media and owned channels. We’re thrilled to see these two great platforms come together – it’s a real game-changer for the industry.”

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Lithium and Spredfast share a history of helping brands stay ahead of customer engagement trends and together, believe the investment in innovation will be unmatched in the industry. In addition to the core suite of social marketing and care solutions, Lithium and Spredfast together offer rich data and analytics, along with the industry’s most cutting-edge benchmarking to help brands optimize their customer engagement efforts. Rounding out the combined platform are exciting new solutions for social media governance, ad performance, and brand-to-consumer direct messaging.

“This merger promises to make it easier for enterprises to manage and measure conversational relationships with customers and partners across social and online communities, which is a growing area of importance that requires C-suite attention,’ said Wayne Kurtzman, Research Director at IDC. “This is a good fit on multiple levels. To be effective, enterprises need to cross silos and leverage all available data points to best service the customer across their entire journey. Together, Lithium and Spredfast can offer a solution to cross that chasm, making this a very promising match that will create significant value for their customers.”

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