NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN

New Brand EKN Bolsters NUMATEC Presence in the U.S., Mexico, Caribbean, and Central America

NUMATEC, a holding company focused on media and Martech ventures across the globe, today announced the launch of EKN, a data driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native and more. NUMATEC established EKN by acquiring selected assets from Eikon Digital that are focused on providing trading and technology services to agencies and clients as well as premium media representation for both the U.S. and Pan-regional markets.

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EKN uses a number of leading platforms (such as DSPs, SSPs and DMPs) to help clients achieve their goals through the EKN trading desk. EKN delivers effective results through its omni-channel buying capabilities, partnerships with the largest data providers and best-in-class reporting, with solutions including:

• Data—Data enrichment, Mapping and Privacy
• Media—Programmatic display, Connected TV and OTT, Mobile and desktop video, Search and Social
• Reporting—Data integration, Custom dashboards and Insights Analysis

“We are excited to form part of NUMATEC with this new identity spanning the U.S., Mexico, Caribbean and Central America,” said Rodrigo Barcenas, EKN U.S. CEO.

“Our clients are able to run campaigns in every online media channel, while executing on multiple strategies to influence consumer behavior. Best of all, our insightful reporting means continuous optimization and unmatched insights,” added Alejandro Echeverria, country manager for EKN Mexico.

Giuliano Stiglitz, CEO of NUMATEC also added, “The creation of EKN puts NUMATEC at the forefront of marketing technology services for a whole new customer base. We are in a position to offer world class solutions to a global marketplace.”

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