Yappa, the New Audio and Video Commenting Tool, is Every Publisher’s Solution for Anonymous Online Trolls Who Spread Hate

Yappa World Inc. is proud to announce that American Media, LLC, the leading publisher of celebrity and entertainment journalism in the United States, has installed the Yappa tool onto two of their celebrity news websites, Star Magazine Online and Life & Style Online.

Yappa is the first tool to revolutionize comments on websites by allowing users to leave “yaps,” expressive audio and video comments, instead of boring text comments. Since users are required to use their own voice and image, Yappa also helps publishers clean up the hate spam often left on comments by trolls who hide behind fake avatars and text.

Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

“We are always looking for ways to further enhance the experience for our passionate readership,” said Dylan Howard, SVP, Corporate Development at American Media, Inc. “The addition of Yappa’s tool will help eliminate anonymous hate speech and trolls, making it safer, and a more engaging and enjoyable experience, for our readers to leave comments.”

Yappa automatically transcribes yaps through its patented technology and can deliver key analytics to publishers. Users can also be flagged for alleged profanity, pornography, bullying and hate speech by admins and other users.

Marketing Technology News: Tableau Expands Relationship with Amazon Web Services, Launches Modern Cloud Analytics Program to Accelerate Customers’ Cloud Analytics Journey

“As the problem with anonymous hate speech continues to grow online, we could not be more excited to partner with American Media, an enormous powerhouse in entertainment publishing, to offer a solution that brings fun and humanistic engagement to their avid and loyal readership,” said Jennifer Dyer, CEO, Yappa World Inc. “It’s a giant step in the direction of a safer and more civilized internet.”

Marketing Technology News: OpenText Delivers a Flexible Path to the Cloud, Enhanced Security and Compliance and Visibility into Supply Chain Risk