display, the groundbreaking global social platform formerly known as Tsū, today announces its new branding and redesign. The changes precede the platform’s full public launch after raising $20 million of capital. Fundraising has been led by a syndicate of family offices and well-known, high net worth private investors and is currently at a $250 million valuation.

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“Our new name represents the platform’s value to the global social ecosystem,” said Greg Fell, chief executive officer at display. “The rebranding demonstrates our focus on the economic and social impact of display’s novel and disruptive business model. We are the social platform that enables and empowers creators and brands to display their message, their creativity and their passion.”

“We have created a social platform that is fundamentally and profoundly different from anything that has come before. Our platform is built for creators and brands in every genre, at all levels of influence, and their followers and fans,” said John Acunto, founder and chief innovation officer at display. “We are confident that display will draw creators who know they deserve to be recognized for the incredible work they do, and this rebrand keeps our chief goal intact – to empower, enable, and support creators through our model “The Social That Pays.