Browsing Tag

3radical

3radical Adds Executive Leadership to Extend Strategic Services Capabilities

New role will expedite key initiatives as company continues to penetrate market 3radical, the leader in consumer data acquisition and audience engagement solutions, announces the hiring of Kevin Bauer as Senior Vice President, Strategic Services. In this new role, Kevin will be spearheading global growth by extending the company's consumer data acquisition and audience engagement strategy as delivered through 3radical's gamified experiences. He will help further identify opportunities linking customer engagement,…

Essilor Selects 3radical to Drive Adoption of Newly Released Product

3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world's leading ophthalmic lens manufacturer. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Specifically for its UK audience, Essilor Ltd. selected 3radical's strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens,…

3radical Releases New Gamification Mechanics

3radical, the leader in audience engagement and earned data solutions, announces the launch of four new engagement mechanics – brain puzzle games Sudoku and Wordsearch, Matching Puzzles, and Choose Your Own Adventure. Adding to 3radical's Voco gamification software's already extensive library, these new mechanics allow organizations to configure their own branded versions of games from the most popular online game genres, creating mutual value exchanges between themselves and their customers. This gives organizations the…

Study: Consumer Attitudes towards Brand Engagement and Data Sharing

3radical, the leader in audience engagement and earned data solutions, announces the launch of its new consumer research report, "The Struggle is Real: Adapting the Online Experience to Fit Today's Consumer's Needs." This report gives marketers a better understanding of the consumer experience so they can improve satisfaction and better navigate the rapidly changing consumer landscape beyond 2020. Brands are falling short in the eyes of consumers, according to the research spanning three continents conducted by 3radical…

3radical Wins Contract with Mediacorp

3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore's national media network and largest content creator. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence Product Mediacorp selected 3radical's solution to drive web traffic, readership, and consumer data capture in support of the 20th anniversary of TODAY, their fully-digital, mobile-first newsroom. The strategic…

3radical and RKD Group Partner to Inspire Donor Advocacy

3radical, the leader in audience engagement and earned data solutions, announced that RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, has become its latest Accredited Partner in North America. Using Voco technology, 3radical will deliver proprietary engagement experiences, unique to the charity landscape, specifically designed to align giving and causes based on preference data earned directly from donors. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms…

3radical and CVM People Announce Partnership

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data. CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and…

Rebecca Trivella Joins 3radical as UK Sales Director

3radical, the leader in audience engagement and earned data solutions, has appointed martech and data industry leader Rebecca Trivella (nee Liebling) as UK Sales Director and a member of the global leadership team. Rebecca joins 3radical from data science solutions provider Mango Solutions, where she held the position of Sales and Marketing Director. As a key part of 3radical's leadership team, Rebecca will lead sales efforts in the UK (United Kingdom), and help drive forward the company's value proposition globally.…

3radical and Blueberry Wave Partner to Bring Engagement Innovations to Clients

3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business. Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy. The 3radical Voco…

3radical Expands North American Leadership Team to Further Increase Market Share

3radical, the leader in audience engagement and earned data solutions, announces the expansion of its North American leadership team with the hiring of Josh Weiner as VP, Sales, North America, and Linda Vetter as VP, Marketing. "We are thrilled to have these two industry leaders join the 3radical team," said Michael D. Fisher, CEO at 3radical. "Their experience and drive will help propel the organization's goals and sales trajectories as we bring transformative engagement, data capture, and utilization strategies to…

3radical Appoints Industry Veteran Michael Fisher as CEO

3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With David Eldridge moving into the Chairman role, together, he and Michael will lead the company as it transforms organizations' engagement, data capture, and utilization strategies. Driven by legislation and consumer sentiment, brands must engage individuals directly and earn the right to use their data. 3radical's Voco platform is critical in…

3radical Announces Appointment of Michael D. Fisher Ed.D. to Executive Board

Fisher to lead 3radical 'Earned Data' drive in North America 3radical, developer of the Voco audience engagement platform, today announced the appointment of Michael D. Fisher, Ed.D. to its Executive Board of Directors. In addition to these responsibilities, Fisher will be spearheading 3radical's expansion into North America, based on the company's unique ability to help brands collect fully-permissioned 'earned data' from customers. Fisher will once again join forces with 3radical CEO, David Eldridge. The two worked…

3radical Extends the Power of Voco With New Content Hosting Interface

Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco's ­­Audience Engagement Capabilities 3radical, developer of the Voco audience engagement platform, is launching its Content Hosting Interface, enabling its customers and third-party agencies to develop and integrate their own interactive digital mechanics into the Voco platform. This new capability, which is available immediately on Voco instances worldwide, is part of 3radical's commitment to creating an open and flexible platform that…