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Specifically for its UK audience, Essilor Ltd. selected 3radical’s strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens, with patients. Whenever the varifocal lens is purchased, practitioners receive a unique code to play a virtual scratch card game. During the promotional period, instant prizes for practitioners include select Amazon vouchers worth up to £100, plus entry into a draw to win a £5,000 holiday gift card.
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“We are thrilled to part of this project with Essilor Ltd.,” said Michael D. Fisher, CEO at 3radical. “By creating mutually beneficial value exchanges between Essilor and eyecare professional, Essilor is able to further encourage loyalty between their brand and practitioners. These online experiential interactions increase awareness for brands and drive memorable longevity to motivate future brand to consumer referrals.”
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