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Amazon

Bluescape Achieves AWS Digital Workplace Competency Status And Announces Availability On AWS Marketplace

The visual platform for high-value collaboration expands its reach to over 300,000 current AWS customers. Bluescape today announced that it has achieved Amazon Web Service (AWS) Digital Workplace Competency status. The company is the first visual collaboration platform to be listed with this competency, and only one of nine Independent Software Vendors (ISVs) total within the collaboration category. "We are expanding our market to hundreds of thousands of new users," says Peter Jackson, Chief Executive Officer of…

MarTech Interview with Anda Gansca, Co-Founder and CEO of Knotch

Hi Anda, you are one of the top MarTech CEOs in the industry. Tell us about your journey and how you arrived at Knotch. The seed for Knotch was planted during my experience as a young immigrant in America, when much of what I experienced through targeted ads, read in publications, and watched in media/tv was not impactful or relevant to me. That led to my interest in helping brands improve their content marketing efforts and to building the Knotch Content Intelligence Platform to help them do that.  We started by…

AWS To Open Data Centers In Israel

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced it will open an infrastructure region in Israel in the first half of 2023. The AWS Israel (Tel Aviv) Region will enable even more developers, startups, and enterprises as well as government, education, and non-profits to run their applications and serve end-users from data centers located in Israel. Additionally, the government of Israel announced that it has selected AWS as its primary cloud provider as part of the “Nimbus” contract for…

Report: Amazon Sponsored Display On The Rise, How Brands Are Using New Ad Unit To Defend Product Detail Pages

New Sponsored Display Report found 42% of Sponsored Products clicks, and 30% of Sponsored Product sales come from Product Detail Pages. Perpetua, a global leader in eCommerce advertising and intelligence software, today released their 2021 Sponsored Display Report, an examination of performance across Sponsored Display advertising on Amazon and the impact the new ad unit has on driving a brand's awareness and sales. With retargeting controls, ad placement on and off Amazon and competitor conquesting controls, Sponsored…

AWS Announces General Availability Of Amazon Location Service

New service makes it easier for customers to add location functionality to their applications without compromising on privacy or security at as low as 1/10th the cost of the most common location-based service (LBS) provider Today, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security.…

Amazon Opens Disaster Relief Hub In Atlanta For Faster Response To Natural Disasters

Ahead of the 2021 hurricane season starting today, Amazon donated and pre-positioned over 500,000 emergency supplies to help relief organizations respond to natural disasters in the U.S., the Caribbean, and Central America Since 2017, Amazon’s disaster relief and response efforts have provided over 13 million items and tens of millions of dollars to support community partners worldwide during 59 natural disasters Amazon announced today the opening of its first Disaster Relief Hub, a facility near Atlanta storing emergency…

Former Innovation Executive at Amazon, PayPal, Visa, Target Launches Free Innovation Playbook, HowDo

HowDo, a free, self-guided innovation training by the world's leading expert, launches its step-by-step lessons and plan developments to standardize innovation and teach leaders to identify, build and grow tomorrow's solutions. The global hub's core mission is to create free and transparent access to innovation best practices, empowering any citizen to attack today's hardest problems and drive equitable employment for all. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches…

The Rise of the Analytical CMO

In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is increasingly expected to use multiple sources of data analysis and marketing intelligence for growth and revenue. Customer buyer journeys changed significantly during the pandemic:…

Cavai Appoints Matt Gauthier as Sales Director for US Division

Cavai, the leading conversational advertising cloud, announces the appointment of Matt Gauthier as Sales Director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a leader in creative transformation and advertising cloud technology. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Matt Gauthier is based in Seattle, Washington, and will play a pivotal role in bringing Cavai stateside to help…

Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, announced the launch of its advanced Advertising Optimization and Intelligence platform. Powered by cutting-edge AI and sophisticated machine-learning technology, the innovative platform solidifies Feedvisor’s full-funnel Amazon Advertising solution, enabling brands and retailers to make data-informed decisions across their entire advertising program. Marketing Technology News:  Avtex Wins 2021…

The Future of Affiliate Marketing

There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of normalcy, what does the future hold for affiliate marketing? In this article I’ll discuss the future of affiliate marketing and how you can get started as a product owner or affiliate. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Datalogics Inc. Announces New Cloud-based PDF Processing Products on Zapier and Amazon Web Services

Datalogics, Inc., the premier source for Adobe PDF and enterprise document management technologies, announces the release of Datalogics Cloud, a suite of cloud-based PDF processing products, which includes a free app on Zapier and a robust API on Amazon Web Services. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel “Our clients’ document processing needs constantly shift through seasonal cycles and spikes” “Our customers have been asking us about microservices and we are excited to be…

Amazon Announces First Robotics Fulfillment Center in Louisiana

Amazon.com, Inc. plans to open its first robotics fulfillment center in the state of Louisiana. The new operations facility in Shreveport will create over 1,000 new, full-time jobs and provide employees with at least $15 per hour and comprehensive benefits. Amazon jobs support Louisiana communities of all sizes, from larger metro areas like Shreveport to smaller communities like Carencro. In the new 650,000 square-foot fulfillment center, Amazon employees will pick, pack, and ship smaller customer items such as books,…

Amazon Publishes Comprehensive Brand Protection Report Demonstrating Progress Toward Driving Counterfeits to Zero

Only 6% of attempted seller account registrations passed Amazon’s robust verification processes and listed products for sale Amazon seized more than 2 million counterfeit products before being sent to a customer and destroyed them so they were not resold elsewhere in the retail supply chain Amazon, today released its 2020 Brand Protection Report which provides a comprehensive view of how it ensures customers shop from authentic products in its stores. Amazon makes significant investments in dedicated teams and…

Are Employee Stock Ownership Plans (ESOPs) Good for Tech Companies?

ESOPs - Employee stock ownership plans are offered by some employers to their employees as compensation, majorly in the form of rewards or incentives. This compensation is different from the salaries, reimbursement, or bonuses that the employer needs to pay as per the standard company rules in most regions. Most of the known tech companies around the world have started offering ESOPs to attract talented employees and drive employee retention. In turn, employees can gain huge monetary benefits from these stocks as the value…

Amazon Joins New Advertisers On The Q India

QYOU Media Inc. has announced that The Q India, the company's Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has reported the addition of Amazon, the world's largest online marketplace and the largest internet company by revenue in the world, as a new advertiser on The Q India. Amazon joins previously announced premium advertisers including Pepsi, Unilever and Wipro as The Q India solidifies its ratings and viewership…

Why Women need to hold more C-level and Senior Positions in Tech!

More women are holding the nation’s most important corporate roles, just still not enough  at the C-level. The percentage of women in C-suite positions among the top 1,000 U.S. companies by revenue has risen slightly in the last year but is still dramatically lower than that of men, a new study found. A Korn Ferry study conducted in early 2019, examined the percentage of women in top jobs by title and by industry. The analysis found that across the most prominent C-suite titles, an average of 25 percent of the top leaders…

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead partnerships team Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through an integrated approach to conversational advertising. Marketing Technology News: MarTech Interview with Gary Burtka, VP U.S. Operations…

QuestionPro Spring XDay 2021 Focuses on Future of Research, Customer Experience and Employee Experience

QuestionPro, a global leader in online survey and research services announced the agenda and speaker lineup for its annual customer event, XDay 2021 North America. This free event, taking place online May 11, 2021 from 10 a.m. – 3:00 p.m. (U.S. Central Time), features panels and fireside chats with industry leaders on a range of topics related to the future of research, customer experience and employee experience. The event opens with remarks from QuestionPro founder and CEO Vivek Bhaskaran, in which he will unveil a new…

Amber Engine and Junction AI Partner to Bring “Click-to-Deploy” Amazon Insights to E-Commerce Brands

Announces beta program for "Amber", an AI assistant that helps marketers create high-conversion product listings Amber Engine, the next generation product information management software for e-commerce, announced today that it has partnered with Junction AI to offer an AI-powered product data optimization tool for brands selling on Amazon. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a… More marketing data is available now than ever before, from SEO analysis to…