Effectv Archives — MarTech Series

MarTech Series’s Marketing Technology Highlights of The Week Featuring Birdeye, Oktopost, Chatmeter and more in martech!

AI/ML MTS Staff Writer - January 27, 2025

Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution

Native & Programmatic Advertising Business Wire - January 22, 2025

Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns

Native & Programmatic Advertising Business Wire - June 5, 2024

New Effectv Research Shows Summer TV Advertising May Boost Share of Voice By As Much as 36%

Predictive Marketing Business Wire - June 2, 2023

New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers

Native & Programmatic Advertising Business Wire - February 23, 2023

New Effectv Research Highlights the Perennial Value of Holiday Programming in a Changing Media Landscape

Content Business Wire - December 16, 2022

New Research from Effectv Reveals TV Campaign Reach is Highest When Delivered Across 40-45 Networks

Customer Experience Management Business Wire - December 2, 2022

New Effectv Research Shows Political Advertising is Most Effective When Optimized Across Streaming and Linear TV

Customer Experience Management Business Wire - November 1, 2022

Comcast Advertising Appoints Pooja Midha to Lead Effectv

Customer Experience Management Business Wire - September 14, 2022

Comcast’s Effectv Taps Comscore for Local TV Measurement Currency

Analytics Business Wire - April 13, 2022

Effectv Introduces New Opportunities for Advertisers to Reach Their Audience on Comcast Xfinity X1

Entertainment Business Wire - September 30, 2021

New Research Illustrates the Impact of Using Streaming Ads in Combination with Linear TV Ads to Drive Greater Audience Reach

Advertising Trends PRNewswire - September 17, 2021

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