MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp
"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH."
Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp?
It started quite simply by looking at influencers’ feeds and seeing aspirational content that wasn’t just high-quality and beautiful, but also much more engaging than anything brands or traditional publications were producing. I saw a lot of unleashed potential in the quality of this content and, although…