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A/B testing

Catering Content to the Muted Generation

Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.  It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…

Top 10 Methods to Convert Your Leads into Customers with SEO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy.  Fortunately, most modern SEO methods are fully compatible with CRO, in fact, some SEO methods can actually make it easier to convert your leads into customers. This article will cover some of the SEO methods that will make your website convert like crazy.  Page Load Time Page load time is a very…

Understanding Player Psychology: The 4 Types of Rewarded Video Users

Successful games must satisfy a wide range of users, each with diverse values, needs and desires. Or Shahar, VP of Development Partnerships for the Americas at ironSource, goes into how that psychology tends to break down among mobile players Successful games must satisfy a wide range of users, each with diverse values, needs and desires. To speak to all audiences, developers often design gameplay according to psychological factors, grouping players according to behavioral or emotional commonalities. After grouping these…

E- Commerce Growth: How to Boost Your E-Commerce Sales Without Reducing Prices

A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on how to boost your e-commerce business without reducing prices. In this article, experts at Infiniti research have discussed their take on how e-commerce companies can gain better conversions and achieve larger profit margins without necessarily reducing the prices of their products. Lengthy and complicated checkout procedures are reasons due to which customers tend to abandon their online…

Intellimize Shakes up Web Personalization with $8 Million Series A, Helping Businesses Save 25 Years of A/B Testing Each Year

Secures $8 Million Series A lead by Amplify Ventures and follow on participation from Seed investors Homebrew, Precursor Ventures, and more Intellimize, an AI based website personalization company, has announced a string of company updates including an $8 Million Series A funding round, new growth figures, and a new VP of sales. The company closed the Series A investment with Amplify Partners as the lead investor, following two years of impressive customer success. This round builds on a previously unannounced $2 million…

IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions

Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates More Transparency for Media Buyers and Sellers - but Financial Risk for Advertisers or Tech Platforms That Aren’t yet Prepared to Bid in a First-Price Environment IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently using the tool are seeing a 15% to 30% reduction in media costs. What is bid…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…

7 Problems Inhibiting Your Email Conversion Rates

Surprising us time and again, Email Marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. As the audience, all of us have been receiving marketing emails since the beginning of time. And as marketers? Well, we know we’re all fans of how Email Marketing works. But does it always work? Is it working for you? If yes, then can it be better? If no, then what’s wrong? Let's look at the 7 reasons why Email Marketing might not be working for you: 1. You’re…

TrustRadius Announces Top Rated Software in 12 Categories, Including Marketing Automation and Web Conferencing

Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry…

TechBytes with Basil Shikin, VP, Engineering, AppLovin

Basil Shikin VP, Engineering, AppLovin In July, AppLovin had announced the launch of Lion Studios, a media division that works with independent mobile developers to publish and promote their apps. Basil Shikin, VP, Engineering, AppLovin tells about the core tenets of their mobile app advertising engineering and the impact of contemporary gaming platforms on app discovery.Tell us about your role at AppLovin and the team/technology you handle. I was one of the first engineers at AppLovin. As the team grew, my role and…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

Convertize Unveils Autopilot Mode to Boost Website Traffic

Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest feature - Autopilot Mode. Based on a new algorithm devised for their A/B Testing and Notifications platform, Autopilot Mode automatically allocates traffic to the better-performing variant in an A/B test. Read Also: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad A/B…