A/B testing

**The primary author of this piece is staff writer, Sakshi John ___________ In the digital realm, SEO holds immense importance and one should acknowledge its significance. Ignoring SEO opportunities is no longer an option. Around 1998…
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Marketing software services differs greatly from promoting physical products due to the intangible nature of the service. As customers can't physically experience it, this poses several challenges in SaaS marketing. Furthermore, the…
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Emails are one of the best strategies used by marketers to reach their prospects. It is also the top performing marketing channel to build revenue. Email strategies have undergone a lot of transformation so using them wisely can help…
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As we go into a new year it’s the perfect time to look back on what worked well to ensure a stellar 2024. And, considering that email marketing offers a huge amount of readily available data compared to other marketing channels, it would be…
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Powered by the Einstein 1 Platform, new commerce and marketing AI for retail tools help businesses enhance shopping experiences with shopper insights, digital storefronts, AI content creation, and more Today at NRF 2024, Salesforce,…
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Consumer behavior has changed dramatically in recent years. When, what, how, and where they shop has been disrupted on multiple levels. Loyalty was challenged, as consumers were forced to seek new providers when supply chain or access…
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In the dynamic and ever-evolving landscape of B2B marketing, where the digital realm acts as the conduit for business engagement, the strategic distribution of content stands as a linchpin for success. As organizations seek to connect with…
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Janaka Fernado, Optimizely Practice Director at Valtech comments on the martech trends that will dominate the industry in this short chat with MarTechSeries: ________ Welcome to this MarTech Series chat, Janaka, tell us about yourself…
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An email marketing platform or software is a critical tool for B2B marketers, it helps maintain consistent communication with existing and potential customers. It's important to choose a best-fit email marketing platform based on your…
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As marketers, we’ve all been on ad commercial shoots with umpteen takes until the talent got the texts and delivery right to satisfy the director. Wouldn’t it be easier if the first take was exactly what the director wanted? And what if…
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Marketing has undergone a shift in recent times, it's now about moving away from constant intrusive sales and marketing pitches that no longer resonate with consumers. Nowadays customers expect more than just products and services being…
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Television has been a brand awareness tool for marketers since time immemorial. While TV advertisements offered numerous benefits, B2B marketers still turned to performance-focused solutions like paid and social search. Near long ago, we…
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Qwary is excited to announce the release of four incredible new features: In-Product Surveys, Prototype Testing, Session Recording, and Heatmaps. These game-changing additions are designed to elevate your customer's experiences, eliminate…
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You can effectively increase marketing engagement by using behavioral science triggers to develop messages that prompt your audience's decision-making shortcuts and enhance the likelihood of their engagement and response. There is no…
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Jared Siegal, Founder and CEO at Aditude discusses what AdOps practices can drive true value to a digital ad experience in this quick chat: __________ Welcome to this MarTech Series chat, Jared, tell us about yourself and the journey…
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Personalization Platform Earns Badges for Fastest Implementation, Best Estimated ROI and Highest User Adoption Monetate, the leading personalization platform that helps the world’s most customer-centric businesses and enterprises…
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Cloud-native, API-driven architecture speeds creation of new engagement, revenue opportunities using Google Vertex AI toolkit Quickplay today announced that it is partnering with Google Cloud to harness the power of generative AI to…
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Acxiom, the customer intelligence company whose data-driven solutions create business growth, today announced it is working with digital customer experience agency Hugo & Cat to deliver a solution to the imminent sunsetting of…
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From especial tips on unlocking buyer insights to harnessing the value of generative AI, uncover more on what industry leaders advise from this week's martech highlight: MarTech Quote-of-the-Week! Every marketing leader today faces the…
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Considering that data is a key factor in many brands' success stories, it's shocking to see how few companies (and even agencies) take the time to include ongoing A/B testing in their marketing strategies. The fact that email marketing…
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