A/B testing

Trident AB, an intuitive A/B testing tool for marketers, announced its launch on the Shopify App Store this week with both free and low flat cost plans A/B testing is one of the most important ways for online marketers and D2C brands to…
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Fin enhances its Work Insights Platform by releasing Experiments: bringing the power of A/B testing to operations and customer service workflows, allowing teams to continuously improve their processes, backed by data Fin, the leading…
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Litmus survey explores the importance of personalization, privacy, agility, and world events to email marketing and overall business success Litmus, a leader in email marketing, released its 2021 State of Email report during Litmus Live…
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Amplitude, the Digital Optimization System, introduced Amplitude Experiment, the industry’s first experimentation solution powered by customer behavior and product analytics. Amplitude Experiment provides organizations an end-to-end…
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Retailer adopts AI-powered automated online merchandising and A/B testing through Nosto to power online sales success. Skinnydip London, which sells mobile phone accessories, clothing and lifestyle products online, as well as through its…
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Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year Pattern89, a platform that specializes in creative artificial intelligence (AI) to maximize digital…
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Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best…
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Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy. …
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Successful games must satisfy a wide range of users, each with diverse values, needs and desires. Or Shahar, VP of Development Partnerships for the Americas at ironSource, goes into how that psychology tends to break down among mobile…
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A well-known market intelligence company, Infiniti Research, has announced the completion of their recent free downloadable resource on how to boost your e-commerce business without reducing prices. In this article, experts at Infiniti…
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Secures $8 Million Series A lead by Amplify Ventures and follow on participation from Seed investors Homebrew, Precursor Ventures, and more Intellimize, an AI based website personalization company, has announced a string of company updates…
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Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates More Transparency for Media Buyers and Sellers - but Financial Risk for Advertisers or Tech Platforms That Aren’t…
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Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing…
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Surprising us time and again, Email Marketing just refuses to fade away. In fact, the number of email users worldwide is forecasted to rise to 2.9 billion by 2019. As the audience, all of us have been receiving marketing emails since the…
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Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and…
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At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing…
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Convertize Autopilot Mode Automatically Allocates Traffic to the Better-Performing Variant in an A/B Test Convertize, a recognized digital consulting agency that specializes in Conversion Rate Optimisation, has announced its latest…
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