Absolutdata

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, today announced it has been acquired by Infogain, a ChrysCapital portfolio company that is a leader in human-centered digital platform and software engineering services. The two companies' complementary strengths create synergies that benefit the unified organization's customers. The acquisition is a positive development for Absolutdata's existing customers, which include Global 500…

Absolutdata's NAVIK SalesAI Solution Certified in "Account & Opportunity Planning" Category Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced that the company is now included on the Vendor Neutral Certified 100, an elite list of sales tech vendors. Following a rigorous review, Absolutdata's NAVIK SalesAI solution was certified in the Account & Opportunity Planning category. The rapid proliferation of sales technology…

SafeGraph’s Places Location Data Integrated with Absolutdata’s NAVIK AI Platform Supercharges Data-Driven Decision Making for CPG, Retail, Hospitality and Foodservice clients Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced a strategic alliance with SafeGraph, a data-focused company that powers innovation by providing open access to geospatial data. With SafeGraph’s analytics-ready data integrated into Absolutdata’s NAVIK AI…

AI Innovation with Groundbreaking NAVIK AI Platform Earns Top Company Honor Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, announced that it has won the prestigious "Best Overall AI-based Analytics Company" award from AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market. Absolutdata's groundbreaking AI-enabled…

World’s First Trade Promotion Intelligence Solution Can Drive 4%-7% Increase in Incremental Sales with an Intuitive, Flexible, AI-Enabled Approach that Delivers Better Results More Quickly  Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, announced the launch of NAVIK TradeAI, the world’s first Trade Promotion Intelligence (TPI) solution. The latest addition to Absolutdata’s popular NAVIK AI Platform, NAVIK TradeAI empowers CPG trade…

IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science…

AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix recommendations to spam filters on our inboxes. In the business sector, AI’s disruptive force has convinced many business leaders that they better embrace AI soon to avoid being left behind. They’re not wrong. Yet many companies are struggling to get near-term results from their AI initiatives, concluding that it will take more time than expected to instill AI into the company’s processes…

In a data-driven economy, marketers look to customer engagement to improve their brand’s market share. Marketing technology solutions figure prominently in modern customer engagement strategies, but it is imperative to secure quality data to conduct effective outreach. That requires marketers to collaborate closely with sales and customer support teams. Before launching a customer engagement campaign, marketers must integrate data that arrives from internal and external sources. This can be a challenge because data flows…

In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the months to come. 1. Real-Time Behavioral Indicators The digital footprint we all leave as we go through our daily lives is opening new doors for behavior-based marketing. Simple personalization is maturing into the ability to read real-time buying signals, witness trends emerge and die, and…

Marketing on Facebook can bring great rewards — or a lousy ROI. What’s the secret to Facebook marketing? Facebook is just about as big as the Internet: it has 2 billion users worldwide out of an estimated 3.8 billion Internet users. That’s more than half of all Internet users, and in some places, these numbers get even higher. In the US, for example, 79% of Internet-connected adults use Facebook. Marketing on Facebook is not new; an estimated 3 million businesses advertise on it, and 94% of marketers incorporate the social…