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account-based marketing platform

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

According to CEO of Madison Logic, "Marketo Is Just the Right Size, and Its Leadership Lends Itself Well to Forward-Looking Organizations When It Comes to B2B Martech Partners Community." Earlier this month, the leading ABM company Madison Logic announced that ActivateABM Direct would be available to Marketo customers. The platform unifies the power of ABM with Marketing Automation, enabling marketers to reach and engage prospects at every stage of the buyer journey, accelerate growth, and prove the ROI of their efforts.…