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Account-Based Marketing

Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives

New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader in Account-Based Marketing (ABM), announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and…

Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results

Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Marketo Engage and Certain to seamlessly capture high intent data from event engagement, and take intelligent, personalized action on those insights. This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials, which highlights the growing need for marketers to deliver account-based experiences…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

Madison Logic Announces Oracle Eloqua Integration

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts Faster Madison Logic, the leading global account-based marketing (ABM) platform, announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. Marketing Technology News: Wix…

Edelman and Cision Form Communications Cloud Partnership

Edelman and Cision announced an exclusive agency partnership that combines Cision’s industry-leading communications technology with Edelman’s new suite of Performance Communications services. Specifically, the partnership enhances Edelman’s earned channel planning, and advances its advocacy and sales growth attribution services. Edelman is also introducing a first-of-its-kind integration of earned audiences with performance and account-based marketing. “Our partnership with Cision is designed to accelerate the adoption of…

Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers

Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, the global leader in marketing services, announces its highly engaged self-reported, first-party online and offline audience data is available through 180byTwo, the leader in B2B data solutions. 180bytwo’s eCHO B2B Technology Intent solution is powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI). This solution enables B2B…

TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai

Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together with Yaron Ismah-Moshe, Chief Product Officer and my Co-Founder, we founded Exceed at the beginning of 2017. We are a group of 12 people within Sales, Marketing, Customer Success and Engineering with a mission to empower Sales and Marketing professionals with AI and Automation. Our vision is to create autonomous reps that will work alongside humans and empower them to make the right decisions and…

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report

Technology Integrations Cement Demandbase's Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Demandbase a leader in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Demandbase's "advanced ABM capabilities" and stated that "Demandbase provides a full-funnel ABM solution". Demandbase's ABM Platform is the most comprehensive, end-to-end solution for B2B marketers used by some of the world's largest and fastest…

Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform

San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, is excited to announce that it has been selected as a 2019 TiE50 Winner in the prestigious TiE50 Awards Program. This awards competition, now in its tenth year, is a program of TiEcon, the world's largest conference for tech entrepreneurs. Metadata was recognized for its AI-powered account-based advertising…

RainFocus Recognized as Account-Based Marketing Thought Leader

RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for executing the Demand Unit Waterfall. The Demand Unit Waterfall is the cornerstone of modern B2B account-based marketing. RainFocus is one of the first companies to implement the DUW as a tool for propelling marketing and sales. "As a customer-driven company, the Demand Unit Waterfall gives us the framework and processes to maintain our focus on driving customer value while…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution Folloze, the leading B2B Customer Engagement Platform, is unveiling the Personalization Engine - its newest offering designed to leverage robust data and artificial intelligence (AI) to customize content-based experiences throughout the customer journey. This new Engine enables B2B enterprises to engage both current and prospective customers in much deeper and more meaningful ways. Personalization is a key factor in customer…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…

Engagio Delivers the Demand Unit Waterfall

B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional Marketing Automation Platforms Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced that B2B marketers are now able to operationalize The SiriusDecisions Demand Unit Waterfall with Engagio’s ABM Automation Platform. The new features can now track engagement by buying group and product intent, support customizable account journeys, and help sales act faster…

SAP Strengthens CX Suite to Help Customers Close the Experience Gap

SAP SE announced new features for its SAP C/4HANA suite of leading customer experience (CX) solutions to help businesses and organizations establish more personalized relationships. The latest cloud developments enable trusted, customized customer interactions; effective training for sales and customer-relations teams; and improved communications between employees and partners. "It is time to break down the silos that create a gap when companies believe they are providing a better experience than their customers…

Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally

B2B Marketing Teams Can Convert Their Best Accounts More Swiftly With New Cutting-Edge Data Architecture Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single…

The Recipient of the 451 Research Firestarter Award Continues Its Product Innovation, Adds Digital Advertising Reach Across Global Markets and Enables Customers to Successfully Scale and Measure ABM Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces it has rolled out new key features for its account-based platform. Terminus’ capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only…