Browsing Tag

Acoustic

How The Customer Experience Will Drive MarTech In 2021

When we think about marketing today, automation is one of the primary technologies businesses  leverage to drive sales and brand loyalty. With automation, marketers can create configurable, multi-channel campaigns that use deep audience insights to engage consumers. It allows us, as marketers, to shift from managing repetitive, manual tasks to accomplishing more strategic, creative ones — perhaps it’s no surprise then that 75% of marketers use at least one automation tool today. Yet as new norms and societal values…

Acoustic Placed as a Leader in 2021 Magic Quadrant for Multichannel Marketing Hubs

Acoustic, an open and independent marketing cloud and analytics provider, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for May 2021*. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute. Marketing Technology News: Clinch Secures $10M in Series A Funding Round to Support Accelerated Growth and Increasing Demand… Acoustic, and its multichannel marketing hub the Acoustic…

Marketing Technology Company Acoustic Creates Hub in Boston

Company signs office lease in the Financial District with plans to employ up to 135 employees Acoustic, an open and independent marketing cloud and analytics provider, announced today that it is creating a new physical hub for employees in Boston. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format The company has secured a July 1, 2021 start for a two-year office lease at One Lincoln in the city's Financial District. The space can accommodate 50 employees as part of…

Cencosud Renews DemandTec Price Optimization

Two-year renewal enables leading Latin American retailer to continue to craft shopper-centric prices in volatile markets Cencosud Chile, one of the leading multi-brand retailers in Latin America, recently contracted a two-year renewal of its DemandTec Price Optimization subscription, extending a relationship that originated in 2016. Marketing Technology News: Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness The global pandemic has created economic and business…

Global Study Reveals Profound Shifts in Shopper Behaviors Likely to Persist Post Pandemic

Respondents in Brazil, France, Germany, the U.K., and the U.S. express heightened price sensitivity, economic insecurity, and suspicion of unfair retail prices For retailers already navigating gale-force winds caused by the whipsawing shopper, competitors, and market changes, there is no end in sight. A recent global shopper study conducted by Progressive Grocer and its parent company EnsembleIQ uncovers startling shifts in shopper behaviors occurring during the COVID-19 era, many of them likely to persist well beyond the…

Acoustic Names Dennis Self Chief Executive Officer

Self to drive company growth and innovation at the intersection of marketing, data, and technology Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that Dennis Self has joined the company as its new Chief Executive Officer. Self brings extensive experience in marketing and related data and technology services to the role. His hiring underscores Acoustic’s commitment to understanding the needs of marketers and delivering solutions that will empower their success. Most…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

Acoustic Launches in Poland

New R&D centre in Poland’s Tricity to concentrate on advanced AI solutions for the marketing industry Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the launch of a new R&D Facility in Gdańsk, Poland. The centre will employ 50 people and will focus on providing advanced, AI-driven solutions to meet the most pressing challenges marketers face in the rapidly evolving marketing industry. Acoustic, which separated from IBM and debuted as a standalone marketing cloud…

Acoustic Collaborates With GBG to Accelerate Marketing Transformation

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announces a partnership with GBG, the global Identity Data Intelligence specialist, to integrate rich data sets to help UK businesses accelerate marketing transformation. Acoustic uses AI to supercharge core capabilities for marketing professionals. Its robust product offering includes a variety of AI- powered systems including Campaign Automation, Personalisation, Content Management and Analytics. The recently launched marketing cloud…

Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019. Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous…

Acoustic Names Norman Guadagno Chief Marketing Officer

Guadagno to Lead Acoustic’s Marketer-to-Marketer Approach to Personalized Consumer Experiences Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Norman Guadagno as Chief Marketing Officer. Guadagno will host Acoustic’s launch event on October 3rd in New York City, which will help marketers understand and respond to the most critical trends in the industry. As Acoustic’s first CMO, Guadagno will lead the strategic marketing agenda to support the growth of…

Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud

Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Tim Shea as the organization’s first ever Chief Transformation Management Officer. The executive appointment bolsters Acoustic’s C-Suite and furthers its mission to help marketers transcend the mediocrity in the marketing cloud landscape with modern tools, connected data, and a focus on marketing's biggest…

Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing

Independent Marketing Cloud Built on the Foundations of Ibm’s Marketing and Commerce Platform Debuts with Singular Focus on the Marketer Acoustic officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do…