TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia
Tell us about the Martech consolidation and compliance goals for 2021.
More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy. This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data.
The CDP wars have…