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Act-On Software

Renowned Leaders of Evolving Tech Industry Join Act-On Executive Team

David Greenberg and Aaron Johnson Each Bring 20+ Years of Experience in Helping Shape and Drive Growth for Marketing Technologies Leading Marketing Automation provider Act-On Software announces leadership appointments of two high-growth technology veterans as the Portland-based company advances in the space. Senior Vice President of Marketing, David Greenberg, and Chief Product Officer, Aaron Johnson, each bring more than 20 years of proven experience to the Act-On executive team. As the Portland tech market matures…

Pipeliner CRM and Act-On Software Announce Partnership and Native Integration

Pipeliner, the leading CRM provider known for its dynamic and visual platform announced a new partnership and native integration with Act-On Software, the leading Adaptive Marketing provider that drives personalized and purposeful multi-channel marketing. The native integration between Pipeliner CRM and Act-On's marketing automation platform enables businesses to align sales and marketing, ensure better lead quality and seamless adapt to the buyer's journey from prospect to customer. Sales and marketing teams will now be…

Act-On Ranked Global Leader in Marketing Lead Management

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

Act-On Announces H1 Profitable Growth, Record Customer Success

GDPR, Adaptive Marketing Vision Result in Strong Sales Growth Act-On Software, the leading provider of adaptive marketing automation for mid-market enterprises, grew its new customer acquisition in the first half of 2018, setting company records for contract life-time value. This strong customer growth is a direct outcome of Act-On’s strategy to invest in innovation and a financial architecture that has driven profitability for the company for the first time in its ten year history. Financial Architecture Creates Pathway…

Momentum Grows for Act-On Among Manufacturing Marketers

Marketing Automation Platform Optimizes Channel and Customer Engagement to Measurably Accelerate Sales Outcomes Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, recently announced that global manufacturers such as Konecranes, Abracon, and Hitachi have adopted the Act-On platform with industry leaders like Avery Dennison, Mity-Lite, and Carlisle Interconnect Technologies renewing their commitment to Act-On. A growing number of manufacturers are choosing Act-On’s marketing…