Act-On Software

$20 million round of growth financing Act-On Software, the leading growth marketing automation platform, today announced $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor, Beedie Capital. The funding, which is comprised of equity and debt, will drive customer and revenue growth through product innovations and expansion of the company’s go-to-market activities.…

Industry-leading integration redefines holistic webinar marketing in the age of remote work Act-On Software, the leading growth marketing automation platform, announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing…

Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? CRM, ESP, MAP... there are dozens of rigid categories that industry analysts use to rate and rank marketing technology. But marketers don’t need acronyms; they need answers. It’s time for marketing categorization to evolve and provide the clarity marketers need. The labels have to change to fit the modern model. Marketers know the martech industry has come a long way in the past decade. According to the marketing…

Powerful UX Empowers Marketers to Build and Execute Dynamic Automated Brand Experiences Act-On Software, the leading growth marketing platform, launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes. While the entire Act-On platform is used to build out welcome/onboarding, lead nurture and customer advocacy campaigns, the Automated Journey Builder is the “beating heart” at the center of it all that powerfully…

"AI, as a concept in Marketing, is still somewhat nebulous in the market, but companies are beginning to adopt it in innovative ways." Hi David, please tell us about your role and the team / technology you handle at Act-On. As Act-On Software’s SVP of Marketing, I drive and execute across the company’s growth and marketing strategies, and also focus on ensuring our customer and brand experience stands out in the market. Our marketing team brings world-class expertise to the table to ensure we are engaging and nurturing…

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

David Greenberg and Aaron Johnson Each Bring 20+ Years of Experience in Helping Shape and Drive Growth for Marketing Technologies Leading Marketing Automation provider Act-On Software announces leadership appointments of two high-growth technology veterans as the Portland-based company advances in the space. Senior Vice President of Marketing, David Greenberg, and Chief Product Officer, Aaron Johnson, each bring more than 20 years of proven experience to the Act-On executive team. As the Portland tech market matures…

Pipeliner, the leading CRM provider known for its dynamic and visual platform announced a new partnership and native integration with Act-On Software, the leading Adaptive Marketing provider that drives personalized and purposeful multi-channel marketing. The native integration between Pipeliner CRM and Act-On's marketing automation platform enables businesses to align sales and marketing, ensure better lead quality and seamless adapt to the buyer's journey from prospect to customer. Sales and marketing teams will now be…

Vendor Selection Matrix Puts Act-On at Number One for Both Strategy and Execution Act-On Software, the leading Adaptive Marketing platform that drives personalized and purposeful multi-channel marketing for mid-market enterprises, is thrilled to announced its #1 ranking as the global leader in the newly released Vendor Selection Matrix for Marketing Lead Management SaaS and Software. In partnership with Research In Action, the report is conducted by renowned analyst and former 12-year Forrester veteran, Peter O’Neill.…

GDPR, Adaptive Marketing Vision Result in Strong Sales Growth Act-On Software, the leading provider of adaptive marketing automation for mid-market enterprises, grew its new customer acquisition in the first half of 2018, setting company records for contract life-time value. This strong customer growth is a direct outcome of Act-On’s strategy to invest in innovation and a financial architecture that has driven profitability for the company for the first time in its ten year history. Financial Architecture Creates Pathway…

Marketing Automation Platform Optimizes Channel and Customer Engagement to Measurably Accelerate Sales Outcomes Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, recently announced that global manufacturers such as Konecranes, Abracon, and Hitachi have adopted the Act-On platform with industry leaders like Avery Dennison, Mity-Lite, and Carlisle Interconnect Technologies renewing their commitment to Act-On. A growing number of manufacturers are choosing Act-On’s marketing…