Browsing Tag

ActiveCampaign

ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)

Susquehanna Growth Equity Leads Investment to Help Company Define Emerging Category ActiveCampaign, the leader in Customer Experience Automation (CXA), has raised $100 million in a Series B growth round led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners, which was the sole investor in ActiveCampaign's $20 million Series A in 2016, also participated in this round. ActiveCampaign will use the funding to develop the CXA category through product innovations that advance beyond legacy marketing automation,…

ActiveCampaign named to Best Places to Work for Second Consecutive Year

ActiveCampaign, the leader in Customer Experience Automation, announced it ranked 12th out of 100 companies on Built In Chicago's list of Best Places to Work in 2020. Since Built In Chicago named ActiveCampaign to its inaugural list of Best Places to Work in 2019, the company has maintained its award-winning culture while adding over 300 employees. The company's now over 550 employees enjoy benefits such as free catered lunches, free public transportation including Divvy bikes, open vacation, and open work from home…

G2 Marks First Million Reviews with Chicago’s Best B2B Tech Companies Reveal

G2 marks milestone by showing Chicago pride and giving a glimpse into the growth of Chicago tech G2.com (formerly G2 Crowd), the world's largest B2B tech marketplace for software and services that helps businesses make smarter buying decisions, has launched its ranking of the Top B2B Tech Companies in the Chicago area in partnership with the Illinois Technology Association (ITA). Founded and headquartered in Chicago, G2 created the list to celebrate reaching its first million reviews. The rankings give a glimpse into…

ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

ActiveCampaign Named #2 Highest Rated Software Company in Asia Pacific by G2

B2B technology marketplace G2 released last week its first Best Software Companies in Asia Pacific (APAC) ranking. ActiveCampaign's Asia Pacific Satisfaction of 91.3 made it the second highest rated out of nearly 400 software companies serving Asia, Australia, and New Zealand. Additionally, many companies ranked in the top 25 include applications that integrate with ActiveCampaign's platform including MongoDB, Slack, Zoom, and Shopify, who all placed within the top 10. The ranking takes into account more than 39,000…

ActiveCampaign Hires Prominent Marketing and Sales Technology Executives to Continue Ongoing Momentum in Customer Experience Automation

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

ActiveCampaign Announces Integration on Salesforce AppExchange

ActiveCampaign and Salesforce customers can now better align sales and marketing teams while automating unique customer experiences ActiveCampaign, the Customer Experience Automation company, today announced it has launched an integration on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways. By connecting ActiveCampaign and Salesforce, businesses can align and automate marketing and sales teams while improving customer experiences at scale. Marketing…

ActiveCampaign Hires Lori Vaughn as the Director of Compliance and Deliverability

Brings extensive experience to further improve its 97% deliverability rates and overall industry standards ActiveCampaign, the leader in Customer Experience Automation, announced Lori Vaughn has joined the team as the Director of Compliance and Deliverability. Lori brings more than 10 years of experience across ESP, ISP, and Deliverability vendors having worked at Charter Communications, Oracle, and Return Path. ActiveCampaign is focused on helping businesses create personalized experiences for their customers.…

ActiveCampaign Launches CX Automation, Redefining Marketing Automation

Creating Unique Experiences for Every Customer Throughout the Entire Customer Journey ActiveCampaign, the leader in sales and marketing automation, announced CX Automation, redefining marketing automation. Until today, marketing automation was known as a set of static paths and messages. Now, users should expect automations that deliver a unique experience for every customer. This means each customer receives a unique message, path, and time that's optimized for them, throughout their entire lifecycle. ActiveCampaign's…

ActiveCampaign Hires Cory Snyder to Expand its Rapidly Growing Partner Program

Joins Expanding Team of Martech Talent as the Company Reaches New Growth Milestones ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced Cory Snyder joined the team as the Director of Channel Sales. He joins the more than 100 employees who have joined the team this year alone, reaching more than 400 employees around the globe. Cory brings more than 20 years of sales experience with deep knowledge in building and growing channel programs. Prior to joining…

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations

New Conversational Marketing Platform Built on ActiveCampaign to Help Businesses Create Better Experiences for Their Customers ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for…

ActiveCampaign Invests $10 Million in Brazil Helping Small Businesses to Get the Tools They Need to Grow Their Business

ActiveCampaign has grown organically 40% year over year in Brazil as small businesses are looking to save time by adopting marketing automation to create personalized customer experiences and improve internal processes. By investing directly in Brazil, ActiveCampaign can give small businesses even more resources -- from education, to online communities, local customer success reps, and more -- so they can focus on growing their business. “We’re on a mission to give all businesses around the globe access to the best tools so…

Key Martech Leaders Join ActiveCampaign to Bring their Experience at Scale as the Company Reaches More Than 60,000 Businesses Around the…

January Hires and Promotions Accelerate Growing Momentum for ActiveCampaign, Joining Strong Leadership Team with Extensive Industry Experience ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, announced Reem Jaghlit as the VP of Product Engineering, Kallie McConkie as the Director of Customer Success, and Mike Perlongo as the Director of Sales. These new leaders join a growing team of martech talent, who continue to see the opportunity for ActiveCampaign to disrupt how businesses…

ActiveCampaign Announces Its Integration for Square to Connect Online and Offline Data for SMBs

Enabling the More Than Two Million Square Customers to Leverage Automation and Create Personalized Customer Experiences Based on Purchase Behaviors ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, announced its integration for Square, now available in the Square App Marketplace. This integration brings together some of the biggest concerns for small businesses: revenue and marketing, using online and in-store purchase data to provide the context small businesses need to create the…

ActiveCampaign Launches Abandoned Cart for WooCommerce Users to Improve Conversion Rates

New ActiveCampaign for WooCommerce Plugin Expands Functionality for WooCommerce Users ActiveCampaign, a leader in intelligence-driven sales & marketing automation, announced it deepened its WooCommerce integration with the ActiveCampaign for WooCommerce plugin. Now, WooCommerce users can automate abandoned cart emails directly in ActiveCampaign, via the plugin, encouraging shoppers to complete purchases. More than 75% of online shoppers abandon purchases, but it's possible to win back those shoppers. When you reach…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

ActiveCampaign Appoints Tony Newcome As Chief Technology Officer

Technology leader brings experience from Salesforce and ExactTarget to ActiveCampaign ActiveCampaign, a leader in intelligence-driven sales and marketing automation, announced Tony Newcome has joined the company as Chief Technology Officer. He brings more than 15 years of engineering experience, with more than 10 years in the martech space. Tony joins ActiveCampaign from his role as an SVP of Engineering at Salesforce, where he spent more than four years leading engineering teams. Prior to his time there, Tony spent…

ActiveCampaign Introduces Automations Map

First-of-its-kind Visualization Tool Lets Users Spend Less Time Managing Automation and More Time Working on Their Business ActiveCampaign, a leader in intelligence-driven sales & marketing automation, released Automations Map: the first visualization tool that gives a complete picture of how campaigns connect and interact. Automations are powerful. Automations that go beyond drip campaigns are more powerful. And they have even more potential when they are interconnected and work toward a common goal. That's where…