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AcuityAds

AcuityAds Announces Closing of US$57.5M Initial Public Offering in the United States and Public Offering Canada

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels, announced the closing of its previously-announced marketed public offering of common shares in the United States and Canada. A total of 5,665,025 common shares of AcuityAds were sold, including 738,916 common shares following the exercise in full by the underwriters of their over-allotment option, at a price of US$10.15 per share, for…

AcuityAds Announces Initial Public Offering in the United States and Public Offering in Canada

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels, today announced the launch of a marketed public offering of AcuityAds' common shares in the United States and Canada, representing AcuityAds' initial public offering in the United States. Marketing Technology News: MarTech Interview with Ramon Kania, Chief Technology Officer at Mitto In connection with the initial public offering in…

AcuityAds Announces Board And Management Changes

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), the technology leader in consumer journey based advertising automation, today announced upcoming board and management changes. Jonathan Pollack, its Chief Financial Officer, will retire from the Company later this calendar year once his successor has been identified. Mr. Pollack stated: "I am very pleased with all of the successes that we have enjoyed during my tenure at AcuityAds, and I am especially proud of my contributions in placing…

AcuityAds Announces Partnership with Contextual Intelligence Leader GumGum

AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and contextual intelligence into the illumin platform. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising The combination of illumin's leading advertising automation technology, with GumGum's proven contextual…

AcuityAds Announces Collaboration with IAB on Omnichannel Journey Automation Academy

AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, announced an exclusive collaboration with IAB to host a learning series through IAB Brand Academy on the topic of Omnichannel Journey Automation. The program that is uniquely tailored for brand marketers and agency executives, will begin on April 29, 2021, followed by three subsequent sessions to be conducted later in the 2021 year. Marketing…

AcuityAds Announces Integration With Amazon Publisher Services

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS's Transparent Ad Marketplace, advertisers that leverage AcuityAds' technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on…

AcuityAds Provides Q1 2021 Update On The Adoption Of Its Advertising Automation Platform, illumin

New platform revenue grows over 75% sequentially to approximately $2.7 million with further strong sequential growth expected throughout 2021 AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update today on the recent performance of its new advertising automation technology, illumin. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

AcuityAds and Enjoy Life Foods Discuss Changing Consumer Behaviors at CMO Brand Digital Summit

AcuityAds Holdings Inc. , a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, announced that Seraj Bharwani, Chief Strategy Officer, will be participating on the "Managing through crisis: how to find & foster successful client-partner relationships" panel with client Shruthi Chandramouli, Marketing Director at Enjoy Life Foods (a Mondelez brand), a brand offering great-tasting snacks that are allergy- friendly and…

AcuityAds Announces Two New illumin Contracts Totaling $1.5 Million Majority of Revenue Focused on Connected TV

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed two new contracts totaling $1.5 million, for its advertising automation platform, illumin. One contract is with a leading global pharmaceutical company that extends over several quarters, and the second is with a leading global electronics manufacturer that encompasses one quarter. Both contracts are with…

AcuityAds Is Recognized As One Of Globe And Mail’s Leading Companies For Executive Gender Diversity

AcuityAds Holdings Inc, a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced that it has earned a spot on the 2021 Report on Business Women Lead Here list, an annual editorial benchmark to identify best-in-class executive gender diversity in corporate Canada. Marketing Technology News: No-Code Business Intelligence Tool y42 Raises $2.9 Million to Provide a Scalable & Affordable… Established in 2020…

AcuityAds Shares Its Progress On Identity Resolution

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced it has integrated several identity solutions as part of its commitment to a scalable, robust solution for digital advertisers and greater consumer control regarding the future of identity resolution. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future AcuityAds is integrating Unified ID…

AcuityAds Announces New illumin Contract Win With Purina

AcuityAds Holdings Inc. , the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed a new contract win with pet care company, Purina Animal Nutrition LLC, for its leading advertising automation platform, illumin. illumin, which officially launched on October 1, 2020, is the only advertising automation platform that offers planning, buying and omnichannel intelligence in a single…

AcuityAds Provides Update on the Adoption of illumin, its New Advertising Automation Platform

New platform outpacing initial revenue projections, has robust new business pipeline AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update on its new advertising automation technology, illumin. Revenue attributable to illumin exceeded $1.5 million in the fourth quarter of 2020, less than 90 days after the platform's highly anticipated launch on October 1, 2020. While the Company…

AcuityAds Named to AdExchanger Programmatic Power Players List

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has been officially named to the inaugural 2020 AdExchanger Programmatic Power Players list. AcuityAds was recognized by the publication following the success of its recently launched platform illumin™ - a one-of-a-kind advertising technology, enabling planning, buying, and omnichannel intelligence in a single platform for seamless…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

AcuityAds Unveils Groundbreaking New Advertising Automation Platform, illumin

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, revealed the new, highly anticipated advertising automation platform, illumin™ ("illumin" or the "Platform"). The illumin platform is now available to advertisers, enabling planning, buying and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map…

AcuityAds to Officially Launch New Advertising Automation Platform

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the launch date for the Company's new highly anticipated advertising automation platform. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ "We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will…

AcuityAds & Overactive Media Formalize Unique Esports Partnership

Deal will bring first-of-its-kind esports audience access to digital marketers AcuityAds Holdings Inc. a technology leader that provides targeted digital media solutions and OverActive Media (OAM),  announced a multi-faceted partnership to bring esports audience access to digital marketers. AcuityAds, which enables advertisers to connect intelligently with audiences across all digital advertising channels, has agreed to help OAM and its partners in creating solutions uniquely tailored for reaching the rapidly growing…

AcuityAds Provides Update on Advertising Automation Platform Development

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the beta testing of the Company's highly anticipated advertising automation platform. After receiving applications from more than 30 companies to participate in the testing of our new advertising automation platform, six highly established brands initiated beta testing in May, 2020. Marketing Technology News:…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies. DMI Marketing Announces New Identity DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI. Out of Home Advertising Association of…