Browsing Tag

Ad Experience

Outbrain Launches Carousel, A New Interactive Smartad

Outbrain, the world's leading discovery and native advertising platform on the open web, announced the launch of Carousel, an interactive Smartad format. With the new ad experience, Outbrain is bringing a familiar swipeable gallery experience to the open web so that brands can showcase various products and offers, and allow consumers to browse through the items most relevant to them. “COVID-19 has heavily influenced consumer shopping habits, further accelerating the shift towards e-commerce,” said Eytan Galai, CRO at…

Clinch Appoints New Head of Sales

Sales Veteran Taylor West Joins Leading AdTech Data-Driven Personalization Company Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced the addition of Taylor West as Head of Sales. West comes to Clinch with more than ten years of sales, business development and product marketing experience. As Head of Sales for Clinch, West will oversee the development and implementation of the Company's sales strategy and business initiatives within the global advertising market.…

RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers

Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, today announced the results of their latest Ad Experience Sentiment Report revealing a change in sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 38% of consumers feel that digital ads they see online are not relevant, and 64% feel negatively…

Vertebrae Delivers Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign

Saban’s Power Rangers Ad Campaign Marks First Multi-Environment Augmented Reality Experience on Mobile Web With Saban Brands, Vertebrae, the leading augmented and virtual reality platform, has unveiled the first multi-environment mobile Web Augmented Reality (AR) ad experience as part of the official twenty-fifth-anniversary campaign for Saban’s Power Rangers, the iconic superhero franchise. Currently, Vertebrae is the leading augmented and virtual reality advertising platform enabling marketers to captivate and…