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Ad Format

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

S4M Launches New Ad Format to Bring Proximity-Based Push Notifications to Retail

S4M Releases the Pass-To-Store Format Offering a New Level of Assistance to Drive Foot Traffic to Stores S4M, a leading drive-to-store platform, announces the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart proximity-based push notification retargeting. With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their…