ad fraud

Data from Extreme Reach Provides Brands and Agencies with Updated, Realistic Benchmarks for Gauging Campaign Success Video advertising technology provider Extreme Reach released its 2017 Video Advertising Benchmark Report, bringing…
Read More...

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder…
Read More...

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has…
Read More...

As a Member of CAAF, Headway Will Work Alongside Other Anti-Fraud Innovators to Develop Modern Solutions and Educate on the Dangers and Impact of Ad Fraud Industry leading global media marketing firm Headway announced this week its…
Read More...

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and…
Read More...

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an…
Read More...

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes…
Read More...

Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to combating ad fraud is needed to face increasingly…
Read More...