Browsing Tag

Ad Metrics

MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEX

Paroma Sen May 25, 2021 5

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough! Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in: _________ Welcome…
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Interviews

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Sudipto Ghosh Apr 30, 2018 0

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic…
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Analytics

Adobe Advertising Cloud Selects TVSquared for Same-Day TV Reporting & Optimization

MTS Staff Writer Mar 26, 2018 0

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated…
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