Ad Metrics

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough! Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in: _________ Welcome to this martech chat Jason, tell us more about AUDIENCEX and its journey over the last few years and especially new (latest) innovations! AUDIENCEX has grown to become the largest independent programmatic trading desk for performance marketers and agencies. We empower agencies and brands…

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift's CEO, Eric Berry. Tell us about your role at TripleLift and the team/technology you handle. I am the CEO at TripleLift. The…

Adobe Advertising Cloud Customers Can Easily Optimize TV Buys and Measure ROI TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. With sophisticated performance analytics, online attribution for cable, local and national TV buys, and the ability to sync TV spots with paid search, Adobe Advertising Cloud clients can ensure campaigns deliver maximum returns. “We’re providing Adobe’s advertisers with the timely, performance-based insights…