Browsing Tag

Ad Monetization

Pinterest Announces Pins Ad Monetization Features to Improve Shopping Experience

US-based image sharing and social media services platform Pinterest has announced key features to boost shopping experiences and boost ad monetization opportunities ahead of the holiday season. Pinterest is rolling out new shopping tools for Pinners and advertisers to deliver highly contextual ad experience on their platform. These ad technology features take every Pinners' and advertisers closer to making 'every Pin shoppable'. Quick Summary of New Pinterest Ad Technology Announcement and Features Not every retailer can…

Smart AdServer Acquires Demand-Side Platform LiquidM

As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers Smart AdServer, the leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. LiquidM's technology will be integrated into Smart's technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers'…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

PGA TOUR and GameOn Technology Collaborate to bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

ironSource Launches A/B Testing Tool for Ad Monetization

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. Fueled by increased publisher adoption of the Adtelligent's header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution. Adtelligent new Header Bidding Platform provides partners with direct access to the company's premium Display and Video ad exchange within the free…