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Tag: Ad Performance

Advertising on OTT Platforms: Strategies Brands should Adopt to Succeed
Content

Advertising on OTT Platforms: Strategies Brands should Adopt to Succeed

MTS Staff Writer -
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Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy
AI/ML

CreativeX and Realeyes Join Forces to Launch AttentionX

prweb -
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MarTech Interview with Alex Vasilyev, Head of Machine Learning @ Nefta
AI/ML

MarTech Interview with Alex Vasilyev, Head of Machine Learning @ Nefta

Paroma Sen -
0
MetaRouter Announces Enhancements to Sync Injector: Bridging the Gap Between Server-Side Integrations and Anonymous User Data
Native & Programmatic Advertising

MetaRouter Announces Enhancements to Sync Injector: Bridging the Gap Between Server-Side Integrations and Anonymous User Data

PRNewswire -
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Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization
AI/ML

Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization

Business Wire -
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Five Blunders That Can Impact Your Ad Campaign
Advertising Trends

Five Blunders That Can Impact Your Ad Campaign

Mitsunaga Kikuchi -
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Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short
Customer Experience Management

Majority of Advertisers Spend More than Half of Their Time Optimizing Converged TV Ad Performance & Still Fall Short

PRNewswire -
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Marketing Technology Highlights of The Week: Featuring Cordial, Taboola, Scaleworks and more!
AI/ML

Marketing Technology Highlights of The Week: Featuring Cordial, Taboola, Scaleworks and more!

MTS Staff Writer -
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Innovative AI Platform, CreationNetwork.ai, to Transform Content Creation and Social Media Marketing
Customer Experience Management

Sustainability Realignment Benefits Ad Performance And User Privacy

MTS Staff Writer -
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Veritonic Revolutionizes Brand Health Measurement with the Launch of Brand Lift Pulse, Democratizing Access to Comprehensive Brand Metrics
Analytics

Veritonic Empowers Brands with Unprecedented Measurement of Audio and Podcast Consumption on YouTube, Unleashing Unrivaled Data

Business Wire -
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Is advertising getting better? Zappi Releases First Annual ‘State of Creative Effectiveness’ Report
Native & Programmatic Advertising

Is advertising getting better? Zappi Releases First Annual ‘State of Creative Effectiveness’ Report

prweb -
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MarTech Interview with Jesper Benon, CEO & Co-founder, SeenThis
Content

MarTech Interview with Jesper Benon, CEO & Co-founder, SeenThis

Sudipto Ghosh -
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Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers
Content

Audacy Adds Veritone Attribute to Deliver Enhanced Campaign Metrics to Its Advertisers

Business Wire -
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Revealed: Top Ads Resonating Among Younger Black Consumers
Insights

Revealed: Top Ads Resonating Among Younger Black Consumers

Globe Newswire -
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Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands
Analytics

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Business Wire -
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Measured Provides Marketers With Access to the Industry’s First Library of Media Incrementality Intelligence
Native & Programmatic Advertising

Measured Launches In UK With New Tools That Enable Retailers to Maximise Advertising ROI

Business Wire -
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Boost for Marketers as Bango Adds Billions of Dollars of New Purchase Data
Apps for Business

Boost for Marketers as Bango Adds Billions of Dollars of New Purchase Data

MTS Staff Writer -
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Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
Analytics

AudioPlus Selects Veritonic to Measure Audio Campaign Performance

Business Wire -
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MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough
Customer Experience Management

MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough

Paroma Sen -
0
BEE Integrates AI into Email Creation Process with OpenAI-Powered Assistant
Email Marketing

Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver Flawless Native Styling in Half the Time

prweb -
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