Ad Performance

Cultural Intelligence company, Collage Group, explains why ads for Band-Aid, Dove and Walmart earned top ranks A recent study examining more than 80 commercials determined which advertisements resonated the best among younger Black…
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Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement Veritonic, the industry’s comprehensive audio analytics and…
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In the last year, Measured has optimised more than £3.65 billion in advertising spend worldwide Actionable incrementality insights and new Media Plan Optimiser will help marketers who are facing increasing pressure to…
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Marketers to benefit from $billions more in-app purchase data to enhance their campaign targeting and reach new, paying customers as a result of NTT DOCOMO acquisition Bango plc, a global platform for data-driven commerce, is now the world…
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London-based Audio Advertising Agency Leverages Veritonic’s Attribution Solution to Measure the ROI of its Client’s Audio Ad Performance Veritonic, the industry’s comprehensive audio research and analytics platform, announced today…
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Curt Larson, Chief Product Officer at Sharethrough chats about a few top practices for online advertisers to focus on in light of today's changing adtech dynamics: ________ Welcome to this MarTech Series chat, Curt, tell us about your…
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Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email…
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Blotout and Pixated together provide clients with advanced measurement, attribution, and activation for the cookieless era. Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data…
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Attribution helps brands quantify the impact of audio ads, as the latest component of Veritonic’s Full-Funnel Campaign Performance suite Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the…
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Perpetua Amazon Benchmark Report: Despite 21% decrease in impressions, Q4 2021 saw increase across sales, spend, clicks and conversions on Amazon Perpetua, a global leader in eCommerce advertising and intelligence software released their…
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Leading technology provider investment in China provides global advertisers a unified view of ad performance worldwide; expanding CTV offerings for global brands  Innovid, a leading independent connected TV (CTV) advertising delivery and…
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Price Chopper Joins the Rapidly Growing CitrusAd Ecommerce Ad Network to Deliver Personalized Ad Performance for Brands and Agencies CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper,…
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Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued…
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Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its Fall ‘20 release, available globally with 400+ new innovations to help businesses connect with customers across digital channels. Building on…
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Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want…
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Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they…
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Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study on the effectiveness of broadcast advertising campaigns, which reveal the critical role…
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Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin.  Pattern89, an artificial intelligence marketing platform, announces the end of A/B testing with its new solution, Pattern89…
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Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price…
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