Ad Performance

Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with…

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its Fall ‘20 release, available globally with 400+ new innovations to help businesses connect with customers across digital channels. Building on the innovations Sprinklr announced this Summer and Winter, the company is continuing to double down on new capabilities that help brands boost productivity, increase revenue, reduce costs, mitigate risk, and most importantly – deliver real value to customers. Here are the Fall ‘20 top…

Nativex has announced it has launched its global creative branch, the Topworks Creative Studio. The studio's mission is to deliver high-quality ad creatives that drive tangible results, all produced locally in the markets advertisers want to target. TopWorks Creative Studios has teams in 30 countries around the world, with each team connecting and managing 5-10 other local creative studios and production agencies. Collectively, TopWorks has connections with over 200 global creative partners. The TopWorks team can produce…

Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences’ experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study on the effectiveness of broadcast advertising campaigns, which reveal the critical role that Artificial Intelligence (AI) plays in optimizing broadcast ad performance. The inaugural report — Veritone Uplift Study: Attribution Insights and Strategies to Deliver Effective Broadcast Advertising Campaigns — is based on a 15-month analysis of more than 250 local and national…

Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin.  Pattern89, an artificial intelligence marketing platform, announces the end of A/B testing with its new solution, Pattern89 Predict. Pattern89 Predict simulates creative ad elements to predict a brand’s top-performing ad combinations with over 95% accuracy. Pattern89 Predict is the new standard of measurement, replacing lengthy and expensive A/B tests to determine an ad’s success before publishing. Quickly upload…

Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price and experience. DTC brands have a major advantage over competitors: They convert on their website, so it’s much easier for them to know which media channels are working. That’s why these brands are rewriting the marketing playbook. For such brands, it’s not about choosing digital media…