ad personalization

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…

Customer Data Is the Next Competitive Battleground: 5 Trends Shaping the Future of Digital Marketing As the world grows more digitally savvy, brands must leverage technology across devices and channels to build more direct, intimate relationships with their customers. Gathering and activating customer data is the key to unlocking these successful consumer experiences, but not all brands are seizing the opportunity. Here are five data-driven trends that will shape the future — and expose the widening gap between companies…