ad personalization

Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative Celtra, the Creative Automation software company, announced new research exploring…
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“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-to-Shift Metrics As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out…
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Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital…
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Customer Data Is the Next Competitive Battleground: 5 Trends Shaping the Future of Digital Marketing As the world grows more digitally savvy, brands must leverage technology across devices and channels to build more direct, intimate…
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