Ad Platform

 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________ Tell us a little about yourself Bichoi…we’d love to hear about your role, a typical day at work? My role at Dailymotion is CBO (Chief Business & Revenue Officer). At Dailymotion, I support and oversee various teams that work to provide the best solutions to our advertisers and to help…

Olive oil brand targeted the right moments for people cooking at home Mobile moment ad platform Aki Technologies announced today new results from a moment-targeted campaign with mobile ads featuring Filippo Berio. The mobile campaign leveraged digital ad formats to increase brand awareness among 25- to 44-year-old women and moms in the Northeast, Southeast and Midwest during the 2020 pandemic. Aki Technologies moment marketing platform delivers personalized advertising to consumers at the times they're most…

The investment will further enable brands to enter the AAA video game space through in-game advertising that's native, creative, and real-time Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organization WPP and Sony Innovation Fund, the investment arm of one of the world’s largest gaming groups and the owner of PlayStation, as well as Alumni…

mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent tablets that are trusted by doctors, as a solution to boost immunity and stay healthy during the pandemic.  In order to highlight the dire situation caused by the coronavirus, it was important to create an insightful and engaging experience for users on mobile with novel technology that would help deliver the brand’s message in a distinct manner.…

Independent Audit Verifies MadHive’s Internal Controls and Processes MadHive, the full-stack OTT advertising solutions company, announced that it has completed its SOC 1, SOC 2, and SOC 3 audits. This attestation verifies that MadHive has the proper internal controls and processes in place to deliver high-quality services to its clients. KirkpatrickPrice, a licensed CPA firm, performed the audit and appropriate testing for MadHive’s SOC 1 and SOC 2 audits. Pursuing these attestations within a year is an impressive…

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S. As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to…

Tata Elxsi, a global design and technology services company, announced its video streaming services offering on Microsoft Azure. Tata Elxsi has integrated its OTT platform SaaS, TEPlay, with Azure Media Services to deliver OTT content from the cloud. TEPlay includes pre-integrated components required by an OTT service such as Content Management System (CMS), Subscription Management System (SMS), DRM, UI Composer, OTT Middleware, Ad Platform, Content Discovery Platform, Usage Analytics and White-labeled Apps. Tata Elxsi…