Browsing Tag

ad platforms

Best Practices to Avoid Advertising on Fake News

Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of supporting fake news or misinformation—in theory. The real-life damage caused by untruths in media is obvious. From COVID conspiracies that worsened the pandemic worldwide to election disinformation that left our democracy on the brink on January 6th, it is clear our society has an “infodemic”…

27.06% of Scans Carried out by Adsecure in 2019 Detected Some Form of Malvertising

AdSecure, the innovative cybersecurity company that delivers ad security and ad quality solutions for ad platforms, publishers and app developers, today released its AdSecurity Violations Report for 2019. AdSecure’s online security solution uses a crawler built around modern browser technology, that then analyses ad creatives and landing pages to detect malicious threats, non-compliance and ad quality issues in real-time throughout the advertising flow. For this report AdSecure analysed more than 1 million ad…

The Age of Internet Gardens

As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and the contained digital environments metaphorically known as walled gardens—there is a war being fought between these gardens. The lack of restrictions in the open internet may have expanded advertising reach, but it has led to the rise of low-quality publishers that use too many third-party integrations, leading to VAST errors, product unification challenges, and the accrual of tech fees. No matter what side the…

Leadspace Fall 2019 Product Release Includes Automated 1st-Party Data Ingestion for Even More Robust Unification of Customer Profiles

The latest release from the leading B2B customer data platform focuses on helping go-to-market teams connect data across silos, for more intelligent orchestration of targeted and impactful customer experiences Leadspace, the leading B2B customer data platform (CDP) provider, announced details of its Fall product release, capping off a banner year of innovation. Most notable among the Fall highlights is a new, advanced set of capabilities for automated ingestion of 1st-party data, and other custom sources, to create…

Bitmo Announces MarTech Platform For Retailers At FinovateFall 2019

Bitmo, the San Diego-based fintech company, will announce the official launch of its MarTech platform for retailers at Finovate's fall conference in New York, September 23-25, 2019. Mike Smallwood, founder and CEO, aims to disrupt the $160 billion gift card industry which poses unique challenges for retailers. In addition to a lack of measurable data—specifically repeat purchases and loyalty insights—Smallwood identifies a disconnect between plastic gift cards in a largely digital world.…