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ad quality

Interview with Barry Adams, General Manager, BidSwitch

"The lack of transparency makes performance and ROI incredibly difficult to measure and growth difficult to achieve in any ongoing capacity."Tell us about your role at BidSwitch and the team/technology you handle. I'm the newly appointed General Manager of BidSwitch, overseeing a team of roughly 100 people encompassing a group of around 65 engineers, as well as product, client services, sales, marketing, finance, and operations. BidSwitch was developed in 2013 by IPONWEB (the bespoke ‘behind the scenes’ technology that…

InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience

Partnership Protects Users from Ad Quality Threats and Arms Publishers with Powerful Machine Learning Solutions to Wage War Against Malicious Advertising InMobi, the world’s largest independent mobile advertising platform, announced a partnership with GeoEdge, the premier provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience. Also Read: InMobi Acquires AerServ for $90 Million to Create…

The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an impossible challenge. Marketers must educate themselves on the different types of fraud – including the latest tactics – and work with their ad tech partners to protect their campaigns and stay above the fray. In this article, we’ll describe three types of ad fraud marketers need to be…