Browsing Tag

ad revenue

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Facebook Ads Have Changed Once Again – Here’s What You Need to Know

Today, Facebook supports over seven million active advertisers and is now reportedly relying on more ad spending dollars from small business accounts rather than big brands to make money. However, despite depending on small businesses’ ad revenue, the social platform is continuously changing its ad requirements — which small to mid-sized businesses don’t usually have the resources to keep up with. In fact, 39% of SMB owners say they have a limited advertising budget, and 40% said their limited time was a challenge for their…

Twitter Reports 21% YoY Growth in Ad Revenue for Q2 2019

Earlier this week, leading social media advertising platform Twitter announced its Q2 2019 results. The company generated revenue totaled $841 million. This is an increase of 18% year-over-year or 20% on a constant currency basis. Out of which, ad revenue totaled $727 million, an increase of 21% year-over-year or 23% on a constant currency basis. At the time of this announcement, Jack Dorsey, Twitter's CEO, said - "Health remains our top priority and we are proud of the work we did in Q2. Our focus was on ensuring that…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

Getting Audiences to Pay When Everyone’s Behind the Paywall 

In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook and Google. As a result, an industry once skeptical of paywalls is now building them by the dozen. Fortunately, audiences are more willing to pay for digital content than ever, but with so many premium options available, how do publishers set themselves apart? Foundationally, publishers must have quality original content behind their wall, or audiences will just find similar…