ad tech

The increasing integration of Artificial Intelligence (AI) and Machine Learning (ML) into the current AdTech ecosystem heralds a new era of digital advertising, marked by enhanced efficiencies and precision. These technologies are…
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Next-Generation ad tech platform partners with the leading Web3 social platform to unleash the power of user owned data and content. Artifact Lab, a cutting-edge platform re-architecting privacy in ad-tech announces they are partnering…
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Additional Promotions Across Departments Anchor a Series of Business Milestones Seedtag, the global leader in contextual advertising, announced that Brian Danzis has been promoted to President North America and Lora Feinman to Head of…
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Andrew Frawley, Chief Executive Officer at Data Axle comments on the latest trends and tactics influencing modern B2B marketing and sales alignment in this chat with MarTechSeries: ____________ Welcome to this MarTech Series chat,…
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As we gaze into the future of ad tech in 2024, it is important to keep a strong focus on ad security which affects not only end users but the business reputation of Ad Networks, Programmatic ad exchanges and Publishers. Ad tech evolves…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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The full-stack technology infrastructure helps publishers maximize the value of their visitors with holistic ad monetization and audience development offering Wunderkind, the leading cross-channel performance marketing and advertising…
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Harmonic today announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded…
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This new solution enables media owners to more accurately measure audience impressions, reach and frequency for DOOH and provides advertisers with high quality impression data to better understand the impact of DOOH campaigns Hivestack,…
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The collaboration fuels greater interoperability, automation, quality and results for publishers. Roku, the No. 1 TV streaming platform in the U.S., Canada, and Mexico*, and FreeWheel announced a new partnership that will bring forth…
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Integration to provide brands access to advanced suite of digital services SmartMedia Technologies (SMT), the Web3 engagement and loyalty platform the future is being built on, announced today the integration of PN Media, a renowned…
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Maria Novikova, CMO at MarTech/AdTech software development house Xenoss, describes how customer data platforms (CDPs) and data clean rooms (DCRs) are helping advertisers navigate the rapidly-evolving world of digital advertising.…
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 Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact ad campaigns. Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive…
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The investment enables the privacy-first ad tech company to improve and scale its audience segmentation solution, A-Type  Covatic, developer of a best-in-class privacy-first audience targeting solution, announced it…
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In the past, marketers would divide their advertising spend into two distinct categories: linear TV (nearly half of which was spent on the upfronts) and digital. As consumer habits shift and the media landscape evolves, however – with fewer…
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Mobiquity Technologies, Inc. , a leading provider of next-generation data intelligence and advertising technologies, announces the launch of its ATOS 2.0 (Ad Tech Operating System), an innovative advertising platform designed with user…
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Bridges gap between offline and online brand messaging Firefly, the nation's fastest-growing mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue…
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-Available in the App Store and Google Play, The Thumzup Ad Platform Aims to Disrupt and Democratize the $208 Billion Dollar Advertising Industry -Individuals get paid cash through PayPal and other digital payment systems for social media…
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Brings strong experience across ad tech, software and operations Outbrain Inc., a leading recommendation platform for the open web, announced the addition of Nithya B. Das to its Board of Directors. Over the last three years, Das has…
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Company expects strong market demand to drive further growth in 2023 following a 100% increase in new clients and a 15% increase in revenue last year. diDNA, a Google MCM partner and leading advertising technology company that maximizes…
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