Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti …
Flashtalking Announces Global Partnership Strategic Framework and API Protocols
Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform …
From Cost Center to Revenue Center: How AdTech Drives Sales
Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors …
Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company
20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Viant, a leading advertising technology company, announced it has completed …
Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?
Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks Digital threats to brands represent a …
The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data
Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
Bidstack Launches in the US and Appoints Fisher as Head of Sales
London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles …
Extreme Reach Names Catherine D’Amato Vice President of Compliance
Former PwC Process Assurance and IT Audit Services Director to Lead Ad Tech and Product Compliance Extreme Reach (ER), the …
How to Win over Customers with Ad Tech
As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed …
Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I …
New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers
77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. …
district m Announces $12 Million Investment From Investissement Québec And Fonds de solidarité FTQ
Funds Will Drive AI Developments, International Expansion and Talent Acquisition Leading Montreal-based advertising technology company, district m, announced that it has …
Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry
Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Solutions …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
The Dawn of the Platform Age: Digital Marketing Maturity at Last?
Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …
Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones
Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can …
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s …
How ‘More of the Same’ Threatens the Future of Digital Advertising
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …