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        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
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        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
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        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
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        MarTech Interview with David Turner, CMO at Sidetrade
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      • Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
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        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
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        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
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      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • How Marketing Automation and AI Are Transforming Customer Journey Stages
        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        Best PPC Strategies for Your E-commerce Website
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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ad tech

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team
Video Advertising

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team

Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti …

MTS Staff WriterDecember 4, 2019, 7:59 pmDecember 4, 2019 0 324
Flashtalking Announces Global Partnership Strategic Framework and API Protocols
Native & Programmatic Advertising

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform …

MTS Staff WriterDecember 3, 2019, 10:52 pmDecember 3, 2019 0 355
From Cost Center to Revenue Center: How Ad Tech Drives Sales
Guest Authors

From Cost Center to Revenue Center: How AdTech Drives Sales

Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors …

Julian BaringNovember 26, 2019, 1:00 pmNovember 21, 2019 0 364
Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company
Native & Programmatic Advertising

Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Viant, a leading advertising technology company, announced it has completed …

MTS Staff WriterNovember 5, 2019, 1:02 pmNovember 5, 2019 0 453
Brand Safety Alert: How Toxic is Today's Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?
Native & Programmatic Advertising

Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?

Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks  Digital threats to brands represent a …

MTS Staff WriterOctober 22, 2019, 9:20 pmOctober 22, 2019 0 934
https://www.aithority.com/?p=63756&preview=true
Guest Authors

The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …

AdminOctober 17, 2019, 6:05 pmOctober 17, 2019 0 693
Bidstack Launches in the US and Appoints Fisher as Head of Sales
Native & Programmatic Advertising

Bidstack Launches in the US and Appoints Fisher as Head of Sales

London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles …

MTS Staff WriterOctober 5, 2019, 7:02 pmOctober 4, 2019 9 503
Extreme Reach Names Catherine D'Amato Vice President of Compliance
Native & Programmatic Advertising

Extreme Reach Names Catherine D’Amato Vice President of Compliance

Former PwC Process Assurance and IT Audit Services Director to Lead Ad Tech and Product Compliance Extreme Reach (ER), the …

MTS Staff WriterSeptember 12, 2019, 6:55 pmSeptember 12, 2019 1 329
How to Win over Customers with AD Tech
Guest Authors

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed …

Greg ArchibaldApril 24, 2019, 4:00 pmJuly 22, 2019 1 1985
Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
Tech Bytes

Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking

Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I …
Sudipto GhoshFebruary 13, 2019, 2:30 pmFebruary 25, 2019 0 2889
New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers
Technology

New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. …

PRNewswireJanuary 31, 2019, 8:30 pmJanuary 31, 2019 0 730
district m Announces $12 Million Investment From Investissement Québec And Fonds de solidarité FTQ
Sales & Marketing

district m Announces $12 Million Investment From Investissement Québec And Fonds de solidarité FTQ

Funds Will Drive AI Developments, International Expansion and Talent Acquisition Leading Montreal-based advertising technology company, district m, announced that it has …

PRNewswireJanuary 28, 2019, 3:59 pmJanuary 28, 2019 2 2867
Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry
Customer Experience Management

Digital Air Strike Acquires Two Companies, Expanding Ad Tech and Digital Retailing Solutions for the Automotive Industry

Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Solutions …

MTS Staff WriterJanuary 18, 2019, 6:05 pmJanuary 18, 2019 2 848
The End of Ad Fraud? A Radical Transparency "Reckoning" Awaits the Digital Advertising Industry in 2019
Sales & Marketing

The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …

PRNewswireJanuary 11, 2019, 4:20 pmJanuary 11, 2019 0 1641
Interview with Arndt C. Groth, President at Smaato
Interviews

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
Sudipto GhoshSeptember 19, 2018, 4:50 pmNovember 26, 2018 1 1792
Digital Marketing Platform Age
Guest Authors

The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …

Julian BaringSeptember 18, 2018, 7:37 pmSeptember 18, 2018 1 2156
Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones
Content Marketing

Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones

Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can …

Viraj TJuly 28, 2018, 9:15 pmJuly 27, 2018 0 725
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
Guest Authors, Privacy and Regulations, Social, Social Media Advertising

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s …

Ivan GuzenkoJuly 5, 2018, 7:30 pmJuly 5, 2018 0 3260
How ‘More of the Same’ Threatens the Future of Digital Advertising
Guest Authors, Native & Programmatic Advertising

How ‘More of the Same’ Threatens the Future of Digital Advertising

Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …

Daniel GouldmanJune 5, 2018, 10:46 pmJune 5, 2018 3 3455
What Platforms Can Do To Increase Transparency For Publishers
Guest Authors, Native & Programmatic Advertising

What Platforms Can Do To Increase Transparency For Publishers

It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …

Katie SecretMay 30, 2018, 6:01 pmMay 30, 2018 2 2140

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