Browsing Tag

ad tech

Contextual Ad Tech Leader GumGum Announces $75M investment from Goldman Sachs Growth

GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.   Marketing Technology News: Effectv Launches New Division to Better Serve Advertisers’ Evolving Needs for Audience Delivery… Demand for GumGum's contextual advertising technology is growing rapidly as cookies and other audience targeting technologies based on personal information are being phased…

Duration Media’s Viewability as a Service™ is a Finalist in Two Categories of The Drum Awards for Digital Advertising

Fast Growing Ad Tech Solutions Company Recognized By Prestigious Media Jury for Best Overall Technology for Programmatic Trading and Best Sell Side Innovation Duration Media, a global ad tech software company that builds incremental revenue solutions for premium publishers announced today that they are a finalist in two categories, Best Overall Technology for Programmatic Trading and Best Sell Side Innovation, in The Drum Awards for Digital Advertising 2021. The winners of this prestigious worldwide competition will be…

AdPlayer.Pro Video Ad Tech Provider Introduces New YouTube Demand Features

AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies. AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side. Marketing Technology News: MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express According to the official announcement, one of the most crucial upgrades…

Operative Acquires Ad Tech Company STAQ

Operative Doubles Down On Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management. The acquisition will further expand upon Operative's capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire…

Measure Protocol Launches “Collective”: A Program for Individuals to Earn Money With Their Data

Guaranteed fair monthly payment for participants is offered through the new communities, which are grounded in the company’s commitment to consumer trust and data quality Measure Protocol has launched and is actively recruiting individuals to participate in its MSR app-based “Collective” communities for data sharing. With the goal of helping community participants profit from and take control of their own data, the new model guarantees the availability of jobs that pay a minimum per month (starting at $8 USD) for completing…

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

Predictions Series 2021 with Verizon Media’s Chief Business Officer, Iván Markman

Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors that will likely create very unique consumer patterns. For starters, there will be continued uncertainty around the pandemic and its cure (vaccine timing and effectiveness, collective immunity, etc.) as well as the economic impact on households (employment, stimulus, impact to savings and…

Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack’s Advisory Board

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded adtech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counsel on the strategic expansion of Hivestack across APAC. “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board”, commented Andreas Soupliotis, Co-founder and CEO of Hivestack. “His success as a…

Adzymic Expands Into Thailand, Hong Kong and Japan, Targets USD17.5 Billion Ad Market

Names official partners Maadtech Global in Thailand and Hong Kong; Spikebrand in Thailand and Atlas Associates in Japan Adzymic, a Singapore-based ad-tech company, has expanded to Thailand, Hong Kong and Japan with official local partnerships, bringing its full suite of dynamic creative solutions to advertisers in these markets. Adzymic has named Spikebrand its partner for Thailand, Maadtech Global for both Thailand and Hong Kong, while Atlas Associates is the Japan partner. Digital advertising spend in the three countries…

Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer

Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and revenue performance teams. Liao comes to OpenX from Amobee, where he served as CFO for over three years. Liao has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo! including VP of Business Operations and VP of Operations Finance for the Yahoo! Americas…

Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to…

Globo Named Anchor Partner Of Plug And Play’s Media & Advertising Program

The Brazilian media company Globo announced its partnership with Plug and Play to explore new technologies and partner with startups and technology companies. Alongside other partners, Globo will collaborate with Plug and Play Media & Advertising as an anchor partner to support and establish their new ecosystem. "Our partnership with Plug and Play is a key step to not only be inspired by the innovation ecosystem in Silicon Valley and by the forefront technologies that are been developed and applied to the Media and Ad…

Raydiant and Trabon Partner to Bring Contactless Menus to More Restaurant TV Screens Nationwide

Digital signage and in-store experience solutions provider Raydiant and leading restaurant menu management and publishing platform provider, Trabon, today announced their strategic partnership to enhance experiences for restaurant brands and guests. With this partnership, Trabon's menu management platform, MenuNet, will be available on Raydiant's digital signage experience platform. This new integration will enable restaurants to use MenuNet to create their contactless menus and Raydiant to manage the display of menus in…

Hivestack Expands to the UK to Support Future Growth

Programmatic Digital Out-of-Home advertising technology company invests in key market in anticipation of imminent industry comeback Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising today announced that it has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world. The expansion includes appointments of two new senior members to Hivestack UK, with Lee Cutter as Vice President of Sales and Will Brownsdon as Managing…

Measure Protocol Releases “QuickAnswers” to Uncover Fast, Cost-Effective Consumer Insights

New data service provides marketers, public relations firms, advertising agencies, media and other business professionals with fast access to answers for their most pressing market research questions Measure Protocol, the ethical person-based data marketplace powered by blockchain, released Measure QuickAnswers (Measure QA). The new service provides an agile approach to uncovering pressing data points. These insights, garnered from Measure’s audience of Gen Z and Millennial mobile-only app users, can help businesses of all…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

Infogroup Taps Former IRI Executive and Ad-Tech Expert Robert Konkos as Vice President of Enterprise Division

Former media buyer and innovator to build and grow Infogroup's agency solutions Infogroup, a leading provider of data and data-driven intelligence solutions, has hired ad-tech innovator Robert Konkos to expand its agency services market footprint, the company announced today. Having driven growth throughout his career by transforming media planning, buying and activation for CPG, Agency, Ad-tech and Publisher verticals, Konkos is tasked with creating innovative solutions and forging deep in-market connections for…

Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the…

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…