ad tech

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data. Of equal import to the athleticism celebrated at the annual event,…

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing LoopMe, the outcomes-based video advertising platform, announced two new additions to its executive leadership with the addition of Wanda Young to its Data Advisory Board and Rachel Conforti to the management team as VP, Marketing. Young joins the advisory board with 20 years of data-driven marketing and brand expertise from companies including Disney, ESPN and…

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad tech stacks. Today's announcement reflects a series of successful, representative integrations including…

Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors to the company bottom line and, thus, little more than necessary evils. This perception of AdTech, however, is deeply flawed and can lead to lost revenue opportunities. At its core, AdTech is not a cost center but rather a revenue center. It’s ability to improve decision-making, and the sales that can result from those improved decisions, cannot be overstated. Here’s why…

20th Anniversary Marks Record Revenue Year Fueled by 50% Growth Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation. "We are pleased to find a great outcome for what is a very strong ad tech business," said Meredith Chief Development Officer John Zieser. "Viant will remain an on-going data partner as we continue to jointly engage in value creating…

Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks  Digital threats to brands represent a powder keg of risk with a short, burning fuse that can explode at any moment, costing brands thousands -- maybe even millions of dollars. First, ad fraud theft can steal anywhere from 5% to nearly 50% of an advertiser's total ad spend. Next, pile on brand safety risks that can damage a brand's reputation, sales and future marketplace presence. Welcome to today's problematic reality…

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…

London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT Rally, announces its launch in the US. With Head of US Sales, Adam Fisher responsible for the growth of the US demand side, based in New York, and Vice President of Publisher Relations, John Koronaios, heading up supply, increasing Bidstack’s inventory out of San Francisco, the in-game advertising platform is set to bring this brand new…

Former PwC Process Assurance and IT Audit Services Director to Lead Ad Tech and Product Compliance Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced that Catherine D'Amato has been appointed Vice President of Compliance, a new position in the company in which she leads the compliance team and has responsibility for all matters related to current and future compliance functions and planning. Her oversight includes internal reviews, coordination with industry groups and…

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I got into digital back in 1994, basically the earliest days in the industry. GM O’Connell, the Founder of Modem Media, which was the first-ever digital agency, recruited me out of Pepsi by convincing me that the story of advertising in the digital space was yet to be written. This was his pitch to me, “Help make the rules for a whole new part of the industry, remake the landscape.” This was exciting to me. He sold me…

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global industry statistics like $51 million a day stolen from digital ad programs often fall on deaf ears with even the most savvy marketers. This urgent message of ad fraud robbery isn't because marketers are unaware. Marketers do know about ad fraud from bot farms and domain spoofing, but the majority can't define (or even measure) what those are…

Funds Will Drive AI Developments, International Expansion and Talent Acquisition Leading Montreal-based advertising technology company, district m, announced that it has secured $12 million investment to fuel future growth. This second round of funding comprises an entry investment of $9 million from Investissement Québec (IQ) and a new investment of $3 million from the Fonds de solidarité FTQ, a financial partner since 2016. This round of funding brings the total amount invested over the last two and a half years to …

Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Solutions Digital Air Strike, the leading social media, intelligent lead response technology and consumer engagement company, announced it has acquired the assets of the ad tech lead generation company, Target Media Partners Interactive (TMPi) and Libra Systems, a software company that simplifies leasing and financing operations for automotive retailers. The acquisitions represent…

New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the…

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech spaces, growth has been the hallmark of the past 20 years. But sure enough, we’re approaching an inflection point at which our industry will enter into maturity. Welcome to the Age of the Platform. So what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds…