Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
The Dawn of the Platform Age: Digital Marketing Maturity at Last?
Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …
Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones
Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can …
The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech
In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook’s …
How ‘More of the Same’ Threatens the Future of Digital Advertising
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
Turner’s Donna Speciale Joins Digital Remedy Board of Directors
Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers, and influencers, announced that Turner’s President of Ad …
Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz
The Acquisition Will Create The Largest Digital Audio Advertising Ecosystem Globally Pandora, the largest music streaming service in the US …
Interview with Marc Guldimann, Founder and CEO, Parsec
"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor …
Video Ad Platform Tremor Video Hires Mark Zagorski as CEO
Programmatic Advertising Pioneer Joins Tremor Video to Build on Strong Growth Trajectory Ad tech company, Tremor Video hired Mark Zagorski, …
Independent Agency, Periscope Acquires Analytics Firm-Anthem Marketing
Anthem’s Chicago headquarters will evolve into a full-service arm of Periscope Ad agency Periscope, made its first acquisition, buying Chicago-based …
Vivial Adds Facebook Advertising to Its SaaS-Based Platform
New offering will help Vivial’s customers increase Facebook engagement through proven SaaS-based platform Advertising technology company, Vivial announced the integration …