Browsing Tag

ADARA

ADARA Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market leader in permissioned data and verified identity solutions for digital marketing, announced the launch of ADARA Cortex 3.0, a unique platform that provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel…

ADARA Releases Results of Travel Marketing Personalization Study With Skift

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization". The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.…

Women in Tech Speak About the “Gender Gap” in ICT and Their Perennial Battles

The perils of the persistent gender gap and lack of inclusion initiatives have been a point of debate for technology groups for years now. According to a report, women executives and girls are still lagging far behind their male peers in the digital realm. The report, Taking Stock: Data and Evidence on Gender Equality in Digital Access, Skills, and Leadership highlights why women and girls in various roles in the technology industry fail to get their voices heard. Today, we spoke to Senior Women Executives from a specific…

Frank Teruel Joins ADARA as Chief Operating Officer

Experienced Technology Executive Will Lead Operational Expansion and Growth ADARA announced that Frank Teruel is Chief Operating Officer for the company. This is a new position for ADARA, which was created to lead global operations as the company expands. Teruel is uniquely qualified for the role, with a dual financial and operational background, and experience at data and technology companies in growth markets. ADARA serves leading travel brands by delivering critical intelligence that drives personalization and relevance…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

ADARA Announces ADARA Traveler Value Score on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Customers can now benefit from Traveler Value Score in Salesforce Service Cloud ADARA announced it has launched ADARA Traveler Value Score on Salesforce AppExchange, empowering businesses to deliver powerful travel insights to increase understanding of customers. Salesforce Service Cloud customers will be able to access the ADARA Traveler Value Score for millions of travelers, calculated from billions of real-time travel behaviors across ADARA’s global travel brand partners. The Traveler Value Score can inform service and…

ADARA Appoints MWWPR as AOR Across EMEA

Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence  ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets. Solidifying ADARA as the world's leading travel…

ADARA Launches Destination Marketing Cloud

Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.…

Interview with Carolyn Corda, CMO, ADARA

"I like to identify a common goal and focus on that to unify people around outcomes that will advance the organization."Tell us about your role and how you got here. What inspired you to be part of ADARA? In my career, I’ve been fortunate to be at the very early stages of many innovations in marketing, data and travel. I’m a growth-driver by nature and typically drawn to projects that will really move the needle — helping companies tap undiscovered segments, capture a larger share of wallet, and create more meaningful…

ADARA Appoints Curtis Nishijima as EMEA Managing Director

ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created role of Managing Director, EMEA. Nishijima will be responsible for setting the vision, market development, and operational requirements across ADARA EMEA, with business conducted across UK and Ireland, France-Benelux, DACH, Nordics, Southern Europe, and the Middle East. Throughout the region, he will be leading the strategic direction across…

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

TechBytes with Scott Garner, EVP and Chief Commercial Officer, ADARA

Scott Garner EVP and Chief Commercial Officer, ADARA Recently, ADARA unveiled Customer Yield Intelligence (CYI) to unify and super-charge CRM efforts for travel brands, delivering significant impact across the business. In the age of hyper-personalized customer experiences, ADARA's CYI is a distinctly impactful platform for insights and analytics on customer interactions with travel brands. To better understand how ADARA's CYI works and their interaction with the existing CRM's, we spoke to Scott Garner, EVP and Chief…

ADARA Announces Customer Yield Intelligence

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for travel brands, announced Customer Yield Intelligence, a revolutionary framework for travel brands focused on the “Recognized Traveler.” Customer Yield Intelligence aligns travel brands around individual travellers for effective business strategies and execution across marketing, merchandising, analysis and more. Built on ADARA’s market-leading data co-op, CYI empowers…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…