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AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Aarki Supports First-Price Auction Alongside Second-Price Auction

Aarki, a leading AI-enabled mobile marketing platform, announces that it now supports first-price auctions alongside second-price auctions. While much of web-based programmatic supply transitioned to first-price auctions over two years ago, 2019 was the year when mobile in-app inventory moved to first-price. Marketing Technology News: TiVo Unveils TiVo Stream 4K "As the mobile programmatic ecosystem transitions to first-price auctions, Aarki has developed bidding models to support both…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of…

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality,…

The Greatest Choice You Can Give Consumers

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

Sony Mobile UK Creates First UK Interactive Video Experience with AdColony Aurora HD Video

Innovative Ad Format Brings to Life the New Xperia XZ2 Mobile Handset Capabilities Through Immersive Mobile Video Creative Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. The Campaign Sony Mobile UK wanted to create a unique advertising…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

AdColony Joins Coalition for Better Ads

Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will contribute to the development and implementation of new Coalition standards that enhance the consumer experience, including any future standards for mobile in-app advertising. Since its inception in 2016, the CBA has successfully identified the four types of desktop web ads and eight types…

OpenX Expands Mobile and Video Product Leadership Team with New Hiring

OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of 2018 Outpacing Overall Industry Growth OpenX, a leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management to support the company’s thriving mobile and video business units. Sophia Chung joined as Vice President of Product…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…