Browsing Tag

AdColony

AdColony Teams Up with Mana to Change the Game for Brands, in Asia Pacific

AdColony, the in-app marketplace for brands, with a focus on gaming, announced its partnership with Mana Partners, the Singapore-based gaming & esports brand consultancy firm that connects brands with the gaming & esports industries, to unlock transformative partnerships for brands looking to leverage the immense potential offered by the global gaming & esports ecosystem. With gaming and esports being a highly complex and challenging space to navigate, the strategic partnership between AdColony and Mana…

AdColony and Anzu.io Join Forces to Bring Blended In-game Ads to Ultra-Engaged APAC Region

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic…

Zeotap Hires Matt Barash to Lead Global Publishing & Platform Partnerships

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced the appointment of tech industry veteran Matt Barash in a newly established role as SVP, Global Publishing & Platform Partnerships. Barash brings more than 20 years of media and technology experience and a passion for addressable innovation that he will leverage as he oversees Zeotap’s ID+ initiative. “With his vast knowledge of the publisher domain and proven track record growing and…

AdColony Announces Adrian Watkins as Marketing & Growth Director, APAC

AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and Growth, APAC. In his new role, Adrian will oversee and lead AdColony’s overall growth and best-in-class marketing for its Asia Pacific business. With 20 years of global experience leading growth and marketing for publishers, agencies, and their brands, Adrian was most recently Chief Strategy Officer for theAsianparent under which revenue, traffic and app installs increased…

AdColony Boosts Executive Leadership Team with Internal Promotions

AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt, and Jude O’Connor to the roles of Chief Operations Officer, Chief Human Resources Officer, and Chief Revenue Officer respectively. These advancements reflect AdColony’s outstanding financial results during the first half of the year during an unprecedented and difficult time for much of the advertising space. “As we continue to align global strategy and strengthen our position in the marketplace, we are…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Aarki Supports First-Price Auction Alongside Second-Price Auction

Aarki, a leading AI-enabled mobile marketing platform, announces that it now supports first-price auctions alongside second-price auctions. While much of web-based programmatic supply transitioned to first-price auctions over two years ago, 2019 was the year when mobile in-app inventory moved to first-price. Marketing Technology News: TiVo Unveils TiVo Stream 4K "As the mobile programmatic ecosystem transitions to first-price auctions, Aarki has developed bidding models to support both…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of…

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality,…

The Greatest Choice You Can Give Consumers

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

Sony Mobile UK Creates First UK Interactive Video Experience with AdColony Aurora HD Video

Innovative Ad Format Brings to Life the New Xperia XZ2 Mobile Handset Capabilities Through Immersive Mobile Video Creative Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. The Campaign Sony Mobile UK wanted to create a unique advertising…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…