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AdColony

Digital Turbine Announces Completion of Acquisition of AdColony and Provides Business Update

Strong Preliminary Results and Outlook for Both Digital Turbine and AdColony Reflect Continuing Business Momentum Expanded Credit Facility to Help Fund Acquisitions and Provide Additional Support for Future Growth Initiatives Digital Turbine, Inc., announced today that it has completed its acquisition of AdColony Holding AS ("AdColony"). The acquisition of AdColony, a leading mobile advertising platform servicing advertisers and publishers with a reach of more than 1.5 billion monthly global users, is integral to Digital…

Otello Announces Definitive Agreement to sell AdColony to Digital Turbine

Otello announced that it has entered into a definitive agreement to sell AdColony to Digital Turbine, Inc. for a total estimated consideration of $400 million. Digital Turbine is a global mobile technology company, passionate about delivering the right content to the right person at the right time across all Android devices. The company's on-demand media platform powers frictionless app and content discovery, user acquisition and engagement, operational efficiency, and monetization opportunities. Digital Turbine's…

Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business

Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in mobile game advertising and monetization, to Austin-based Digital Turbine, a global on-device mobile platform company, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and believe…

AdColony Widens the Opportunity for Brands to Connect With Players Beyond the Game, with Mobile Legends: Bang Bang Esports

AdColony, the in-app marketplace for brands, with a focus on gaming, unveiled sponsorship rights to Moonton’s best known multiplayer online battle arena game, Mobile Legends: Bang Bang, via their recently announced partnership with Mana, the Singapore-based gaming and esports brand consultancy firm. This agreement will enable AdColony to offer brands in Southeast Asia a streamlined approach to sponsorship and advertising in esports alongside their investment in gaming. Through this partnership, AdColony will have the…

AdColony Sponsors Mobile Esports Trailblazer Mazer Gaming

AdColony, the in-app marketplace for brands, is pleased to announce a new sponsorship agreement with esports organization and mobile esports leader Mazer Gaming, who field the premier Pokémon Go team and 3v3 Pokémon Go Specialist Cup Champions, now with AdColony's support. “2020 was a banner year for mobile gaming and esports, and 2021 will be no different,” said Jonathan Harrop, AdColony’s Senior Director of Global Marketing & Communications. “We firmly believe brands should be investing in opportunities to reach…

AdColony Teams Up with Mana to Change the Game for Brands, in Asia Pacific

AdColony, the in-app marketplace for brands, with a focus on gaming, announced its partnership with Mana Partners, the Singapore-based gaming & esports brand consultancy firm that connects brands with the gaming & esports industries, to unlock transformative partnerships for brands looking to leverage the immense potential offered by the global gaming & esports ecosystem. With gaming and esports being a highly complex and challenging space to navigate, the strategic partnership between AdColony and Mana…

AdColony and Anzu.io Join Forces to Bring Blended In-game Ads to Ultra-Engaged APAC Region

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic…

Zeotap Hires Matt Barash to Lead Global Publishing & Platform Partnerships

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced the appointment of tech industry veteran Matt Barash in a newly established role as SVP, Global Publishing & Platform Partnerships. Barash brings more than 20 years of media and technology experience and a passion for addressable innovation that he will leverage as he oversees Zeotap’s ID+ initiative. “With his vast knowledge of the publisher domain and proven track record growing and…

AdColony Announces Adrian Watkins as Marketing & Growth Director, APAC

AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and Growth, APAC. In his new role, Adrian will oversee and lead AdColony’s overall growth and best-in-class marketing for its Asia Pacific business. With 20 years of global experience leading growth and marketing for publishers, agencies, and their brands, Adrian was most recently Chief Strategy Officer for theAsianparent under which revenue, traffic and app installs increased…

AdColony Boosts Executive Leadership Team with Internal Promotions

AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt, and Jude O’Connor to the roles of Chief Operations Officer, Chief Human Resources Officer, and Chief Revenue Officer respectively. These advancements reflect AdColony’s outstanding financial results during the first half of the year during an unprecedented and difficult time for much of the advertising space. “As we continue to align global strategy and strengthen our position in the marketplace, we are…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

AdColony Receives TAG Certified Against Fraud Recertification for Third Year Running

Trustworthy Accountability Group (TAG) certifies mobile advertising marketplace for the third year in a row AdColony, the in-app marketplace for brands, announced that the Trustworthy Accountability Group (TAG) has awarded it the Certified Against Fraud certification for 2020, its third consecutive certification. The certification reaffirms AdColony’s continued efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. Marketing Technology News: Zix Corporation…

Aarki Supports First-Price Auction Alongside Second-Price Auction

Aarki, a leading AI-enabled mobile marketing platform, announces that it now supports first-price auctions alongside second-price auctions. While much of web-based programmatic supply transitioned to first-price auctions over two years ago, 2019 was the year when mobile in-app inventory moved to first-price. Marketing Technology News: TiVo Unveils TiVo Stream 4K "As the mobile programmatic ecosystem transitions to first-price auctions, Aarki has developed bidding models to support both…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of…

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open exchange expertise with its high-quality, first-party supply and SDK data to reinforce its hold as the No. 1 solution for high-quality,…

The Greatest Choice You Can Give Consumers

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…