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Adestra

Global Software and a Service Provider Adestra Announced as 2018 Service Champion in CSIA Australian Service Excellence Awards

Having already proven its successful expansion into the APAC market by working with the likes of Naked Wines, Mumbrella, and Virgin Pulse, Adestra is delighted to announce that it has been honored with an award from the Customer Service Institute for Australia (CSIA) for a second year running. This marks the 17th year of the CSIA's annual Australian Service Excellence Awards (ASEAs), which recognize truly outstanding customer service delivered by Australia's leading providers. Bringing together executives from across the…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

Adestra Wins Silver in 2018 Stevie Awards for Sales & Customer Service

Global Martech Leader Adestra Is Two-Time Winner of Stevie Awards Adestra, a leading provider of innovative email marketing technology, has been named a Silver Award winner in the 12th annual Stevie Awards for Sales & Customer Service. Adestra is now a two-time winner of the Stevie Awards' Customer Service Department of the Year in the subcategory of All Other Industries, 100 or More Employees. The awards were presented during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, with more than 650…

Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…