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Adobe Analytics Cloud

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

The Tapad Graph Now Offered in Adobe Audience Manager, Part of Adobe Analytics Cloud Tapad, the company advancing personalization for the modern marketer, announced that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their view of consumers and boost results through Tapad's probabilistic solution. Tapad has been working closely with the Adobe Audience Manager team on this integration. With the Tapad Graph integration, customers based in…

Adobe Brings Accurate Attribution with Advertising Analytics

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Adobe Recongized as a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs

Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision Adobe is now a leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs. The leading marketing cloud company announced that it has been named a Leader by Gartner, placed furthest to the right in “completeness of vision.” The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Recommended Read: Decoding the B2B Purchasing Puzzle in 2018 Evaluation criteria for “completeness of vision”…

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and Adobe Integrations Also Unveiled at the Adobe Summit 2018 Las Vegas, this week, was a buzzing with digital marketers and technocrats. At this year’s Adobe Summit, the event has witnessed many notable announcements. The event this year is focused on enabling businesses to identify the right transformational strategies and to provide engaging personalized customer experiences delivered at…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Data Governance Firm Advances to Business Level Partner Within the Program to Supply Digital Marketers with a Unified Governance Platform, Resolving Campaign Data Issues Prior to Launch Tracking First, a leading data governance and quality assurance company, has joined as a Partner in the Adobe Exchange Partner Program. The collaboration with Tracking First is designed to help Adobe Analytics Cloud users, who can now make campaign optimization decisions. The decision-making would be backed with greater confidence and…

Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms

Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on the ability to execute and completeness of vision. Adobe Experience Cloud Ties in All The Contemporary Standards Expected from the Digital Experience Platforms Of all the vendors evaluated, Adobe was furthest to the right for completeness of vision, where evaluation criteria include…