Adobe Analytics

Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands understand and implement Google’s newly released analytics property - Google Analytics 4 (GA4). Google Analytics 4 is built on the foundation of App+Web, a property Google introduced in Beta in 2019. Unlike previous versions of Google Analytics properties that only supported websites, GA4 can be used on websites, applications (apps) or both. Fundamentally, GA4 is a…

B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven have become top priorities. B2B sales leaders have moved from being “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go, according to a survey of B2B businesses conducted by McKinsey. Here…

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe…

Here’s what organizations should consider when developing a branded Text-To-Speech Voice for Marketing, according to the CTO of ReadSpeaker.

Compatible with any commerce platform, BOPIS by Pivotree can be implemented in weeks, helping companies get back to business with same-quarter ROI Pivotree – a leading Global Commerce and MDM Services Provider – announced the launch of its Buy Online, Pickup In-Store (BOPIS) solution. BOPIS by Pivotree can be rapidly implemented – in a matter of weeks – to drive same-quarter return on investment (ROI) for retailers with online commerce channels. Pivotree is headquartered in Toronto, Ontario, whose provincial government…

Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

 Search Discovery, Inc. announced they have appointed Adam Greco to the role of Senior Director, Technology Solutions. Mr. Greco is one of the world's most renowned digital analysts and an Adobe Analytics expert, he will play an instrumental role in the growth and development of Search Discovery's recently launched Apollo solution and related service offerings. Forrester's recent Digital Intelligence Platform's report named Adobe as the leader in Digital Intelligence Platforms. Search…

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Launched on the Google Cloud Platform (GCP) Marketplace, Supermetrics for Bigquery Is a Plug-And-Play Solution That Connects External Marketing Platforms to Google’s Bigquery with Just a Few Clicks. with Supermetrics for BigQuery, It Is Now Possible to Set up a Marketing Data Warehouse in Minutes - No Programming Required Supermetrics for BigQuery provides the first ever no-code method of setting up a data warehouse for non-technical professionals. Marketers can now connect data sources like Facebook, Linkedin and Adobe…

transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the Year" award in the Adobe-product sales partner-only award session at a pre-conference which was held prior to the "Adobe Symposium 2018" hosted by Adobe Systems Co., Ltd. (Headquarters: Tokyo, Japan; President: James McCready; Adobe). Also Read: Avochato Announces $5 Million in Series A Funding Led by Amity Ventures Has been taking part in the "Advertising Cloud Agency Program", hosted by Adobe, as one of the…

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. This marks a unique integration in Adobe's marketing technology ecosystem that helps organizations to clearly understand the efficiency of their search advertising investment. This is done by combining offsite advertising tied to context intent…

Partner Program Enables Companies Get a 360 Degree View of Their Customers to Optimize Digital Customer Experience at Scale Medallia Inc., the global leader in customer experience management, announced the Medallia for Digital Partner Program to bring together the voice of the customer with analytics data to help brands and companies better understand digital customer behavior and drive business growth. The new program was unveiled today at Experience '18, the premier global customer experience conference. "Every brand…

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the Adobe Experience Cloud, designed to remedy these issues. Advancements announced at the Adobe Summit include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. This announcement follows Adobe and Microsoft announcing their expansion into the Chinese…

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…