Adobe Analytics

Online prices dropped 1% year-over-year and 2% month-over-month in July Electronics, apparel and toys drove down prices online, while food costs remained elevated Consumers spent $73.7 billion online in July, down from…
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New data sources make Adobe Analytics industry’s first true omnichannel analytics product New Adobe Analytics service makes the transition from other analytics solutions seamless Brands of all sizes including…
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Users who visit your website or social media account become part of your online traffic. Therefore, segmenting the kind and amount of traffic that a website receives can determine the company's stance in terms of online presence and…
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Next Generation Adobe Education Exchange Program Provides Adobe Analytics and Course Curriculum to Colleges and Universities Worldwide for Free Adobe, today announced the Adobe Analytics curriculum for education, a global program that…
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The ongoing Covid-19 pandemic has changed the digital landscape and has led to a different kind of digital boom across all industries. The average user's online spending time has increased drastically and converting visitors into potential…
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Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands understand and implement Google’s newly released analytics property - Google Analytics 4…
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B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven…
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Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is…
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Here’s what organizations should consider when developing a branded Text-To-Speech Voice for Marketing, according to the CTO of ReadSpeaker.
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Compatible with any commerce platform, BOPIS by Pivotree can be implemented in weeks, helping companies get back to business with same-quarter ROI Pivotree – a leading Global Commerce and MDM Services Provider – announced the launch of its…
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Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new…
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 Search Discovery, Inc. announced they have appointed Adam Greco to the role of Senior Director, Technology Solutions. Mr. Greco is one of the world's most renowned digital analysts and an Adobe Analytics expert, he will play an…
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Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart…
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Launched on the Google Cloud Platform (GCP) Marketplace, Supermetrics for Bigquery Is a Plug-And-Play Solution That Connects External Marketing Platforms to Google’s Bigquery with Just a Few Clicks. with Supermetrics for BigQuery, It Is Now…
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transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the Year" award in the Adobe-product sales partner-only award session at a pre-conference which was held prior to the "Adobe Symposium…
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The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced…
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Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is…
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New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of their Adobe Analytics Cloud and Adobe Advertising Cloud…
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Partner Program Enables Companies Get a 360 Degree View of Their Customers to Optimize Digital Customer Experience at Scale Medallia Inc., the global leader in customer experience management, announced the Medallia for Digital Partner…
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New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the…
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