The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading …
Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers
Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork …
Adobe Brings Accurate Attribution with Advertising Analytics
New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has …
Medallia Launches Digital Partner Program to Bring Together Voice of Customer and Analytics
Partner Program Enables Companies Get a 360 Degree View of Their Customers to Optimize Digital Customer Experience at Scale Medallia …
Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”
New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to …
TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics
Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by …
Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company
Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best …